3 Strategies to Help Local Businesses Get Recognized for Their Community Involvement

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The Greater Barrie Chamber of Commerce and the City of Barrie have announced finalists for the 2013 Barrie Business Awards. New resident Mike Beard of Graphic Design in Barrie says 3 strategies helped his branding studio become a ‘double finalist’.

First, network, but take business to the side of the conversation. Second, make sure charity work is heartfelt, but don't be shy. Publicity is good for the cause. Third, ensure the community becomes an integral part of the brand.

After moving to Barrie just over a year ago, Mike is already being recognized for outstanding community contribution in two competitive areas: Marketing & Promotions and SOHO (Small Office – Home Office) Business Excellence.

Mike says, “When I moved my graphic design firm to Barrie little did I know of the vibrant entrepreneurial spirit of the city, or of the friendliness of the local business community. Being recognized in such short order is frankly gratifying. It’s a testament to the openness of the people of Barrie.” Details at: http://graphicdesigninbarrie.com/community-involvement.

Three strategic things local businesses can do to be recognized in their communities:

1: Network. Invite every business person possible for coffee. Then take business to the side of the conversation. Discover something interesting about each person, find out what and who they know.

2: Make sure charity work is heartfelt. Freely helping worthy causes is a must! When the occasion arises to tell the story, don’t be shy. Publicity is good for the cause. Visibility can be rewarding for any local business that contributes time and effort to help those in need.

3: Celebrate the locality. Document how the company promotes the city, how it complements local initiatives or helps residents. Point out how the business fits in. Showcase worthwhile activities in a blog like ‘Adventures in Small Business Branding’: http://graphicdesigninbarrie.com/blog/. In other words, make the community an integral part of the brand.

“There are over 7,000 businesses in Barrie and of these, over 5,000 are companies with between 10 and 100 employees”, says Mike. “This city is a busy hub of small business marketing, a perfect setting for a branding unit like Graphic Design in Barrie.”

Graphic Design in Barrie is a business marketing studio located in Barrie, Ontario, Canada. Mike Beard obtained a Bachelor of Fine Art degree at Concordia University, Montreal. He has previously won awards for Residential Community Marketing, Newspaper and Magazine Advertising, Digital Illustration and for both Print and Web Site Design. The studio performs communication and marketing services for corporate, cultural and charity clients, healthcare organizations, local Barrie businesses and start-ups.

Download the presentation, ‘10 easy steps to finding and choosing the right creative partner’: http://graphicdesigninbarrie.com/creative-partner - truthful tips to creative success.

Initiated by the Greater Barrie Chamber of Commerce and the City of Barrie in 2003, the Barrie Business Awards program recognizes the contribution of local businesses to the continued growth and success of the Barrie community

Sponsors for the Awards are the Ontario Lottery and Gaming Association (OLG) and PowerStream. Other contributors are The Barrie Examiner, BDC, Downtown Barrie Business Association, Georgian College, RBC Royal Bank, Scotiabank, Laurentian University, Randstad, and The Strategy & Economic Development Office, City of Barrie. The Awards will be given out at the Annual Awards Gala to be held on November 13th.

For further information about the Barrie Business Awards: http://barriechamber.com/barrie-business-awards#sthash.FlH3Ep2t.dpuf

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Mike Beard
Graphic Design in Barrie
since: 04/2011
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Graphic Design in Barrie

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