World’s Top-Selling Light-Up Handbag Company Launches New Online Store

Glass Handbag's updated web presence and refreshed brand strategy set to boost innovative company’s sales and contribute to ongoing rapid growth.

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Glass Handbag

The new website is “...intended to make the consumer experience more enjoyable and streamlined, as well as help people stay informed about new products from Glass Handbag,” Leuty said.

New York, NY (PRWEB) October 22, 2013

Glass Handbag—the first company to successfully incorporate an unobtrusive, no-heat illumination solution into women’s handbags—unveiled a newly-remodeled website this week.

In addition to their new online retail store, Glass Handbag also recently introduced additional re-branding components to the public, signaling that the company is aggressively establishing themselves as an emerging key player in a highly-competitive sector of the fashion industry.

When asked about the new look for Glass Handbag, Founder and CEO Tamara Leuty replied, “We recognized the need to reevaluate our current marketing efforts and overall look to continue making waves in this industry. Styles change so fast and to be a legitimate player in the fashion world, you need to stay fresh and user-friendly. If our publicity isn’t timely and relevant, who will take our products seriously?”

The new website is “...intended to make the consumer experience more enjoyable and streamlined, as well as help people stay informed about new products from Glass Handbag,” Leuty said.

About Glass Handbag:
Founded in 2011, Glass Handbag offers designer handbags featuring patent-pending technology allowing users to easily see the interior of their bags. As the first company to successfully present the long-desired solution to an issue that has plagued users since the invention of the handbag, Glass Handbag has carved a place for themselves in a highly-competitive sector of the fashion industry in a very short amount of time.


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