San Diego, Calif. (PRWEB) October 21, 2013
In honor of the nationally-recognized Red Ribbon Week, Natural High - a drug abuse prevention organization that helps youth discover, amplify and pursue their natural high - will partner with Olympic gymnast Jordyn Wieber and professional surfer Bethany Hamilton to launch two short films in keeping with this year’s theme: “A Healthy Me is Drug Free.” The films will launch just in time for Red Ribbon Week on Natural High’s brand new digital platform, which incorporates an in-classroom iPad application, new website and social media.
“We are so pleased to be working with such exceptional athletes for our most important month of the year,” said Natural High Founder Jon Sundt. “Jordyn and Bethany’s passion, leadership and commitment to a healthy lifestyle seamlessly compliments the core values of Natural High and Red Ribbon Week.”
Natural High’s platform approaches drugs in a way that avoids typical scare tactics, and instead inspires positive action. Wieber and Hamilton’s videos encourage youth to discover their own natural high through healthy activities, arts and sports, aligning with this year’s theme. They will join other Natural High celebrity ambassadors like Lauren Conrad, Tony Hawk, Cassadee Pope and Travis Pastrana in the ongoing video series.
Wieber, a world champion gymnast and gold medalist, has been a role model to young women worldwide. She sets a positive example and is dedicated to the pursuit of her natural high. Hamilton, the courageous young professional surfer who lost her arm in a shark attack, has overcome adversity and remained committed to success, while living a drug-free life.
Natural High has grown tremendously since its inception in 1994, now collaborating with more than 16,000 educators to reach nearly 7 million youth across the country. They aim to reach 12 million youth by 2015. The launch of this new platform in collaboration with Red Ribbon Week will propel them toward that goal.
About Natural High
Natural High is a 501(c)3 nonprofit organization whose mission is to help youth discover, amplify and pursue their natural high so that they have a reason to say no to an artificial high. They engage with youth in classrooms via the Natural High Video Curriculum series, which is made available free-of-charge to all schools in the U.S.; online via Naturalhigh.org, the Natural High Pledge Campaign, and social media; and in the community via merchandise and events like Vans Warped Tour and contests. They currently work with over 16,000 educators and reach over 7 million youth with the Natural High message. For more information visit http://www.naturalhigh.org.