Soon, the millions of Hispanic homes in the U.S. that have an unfavorable, overpriced or non-existent Spanish language package will be able to enjoy programming designed especially for them.
Orem, Utah (PRWEB) October 22, 2013
Axio TV, Inc., a private Delaware company providing the first hybrid TV service designed specifically for U.S. Hispanic consumers, has engaged Hickey Freihofner Capital, a division of Brill Securities, Inc., to provide financial advisory and other strategic services. Hickey Freihofner Capital, an investment banking firm headquartered in New York City, will assist Axio TV in launching its integrated off-air and over-the-top (OTT) subscription television service in Texas and other key demographic markets across the U.S.
Axio TV offers a hybrid TV solution that combines live, local off-air Spanish-language programming with authentic over-the-top Hispanic-focused TV and on-demand English- and Spanish-language videos from brand-name streaming media services such as Vudu and FlixFling.
Axio TV subscribers can access up to 100 local off-air stations, more than 200 streaming Spanish-language channels and more than 10,000 on-demand video titles, all from a single set-top box with an advanced user interface and interactive programming guide.
"Our mission is to bring affordable, authentic and high-quality Hispanic-focused programming to millions of underserved U.S. Hispanic consumers," says Ralph Denisco, Chairman of Axio TV. "Unlike most major media programming distributors in the U.S., we understand the mindset, cultures and preferences of U.S. Hispanic consumers and we’ve built a robust and flexible content offering that specifically addresses their needs."
As the first pay TV service to combine live broadcast and OTT streaming media targeted at U.S. Hispanic consumers, Axio TV delivers 70% more Hispanic-focused programming than traditional cable and satellite providers. Axio TV also offers a monthly prepaid subscription service and other consumer-friendly terms, including no long-term contracts, no credit checks and a price-for-life strategy without hidden costs.
"Axio TV offers a perfect alternative for U.S. Hispanic customers who feel alienated by the long-term contracts, credit requirements, expensive equipment and limited programming of other media providers," says Ron Heffernan, Managing Director at Hickey Freihofner Capital. "And their focused service offering is backed by an executive and advisory team with more than 100 years of combined experience in broadband and pay television service delivery, content distribution and marketing to U.S. Hispanic consumers."
Axio TV plans to launch its service in Texas early 2014, followed by market rollout to other key demographic areas, including California. The company has secured a strategic collaboration with Bromley Communications, a leading agency for U.S. Hispanic marketing.
"With our broad content mix, Axio TV meets the entertainment and educational needs of the entire U.S Hispanic family," says Denisco. "Soon, the millions of Hispanic households in the U.S. that have a limited, overpriced or non-existent Spanish language package will be able to enjoy authentic, regional Spanish-language programming designed especially for them."
About Axio TV
Axio TV, Inc. is a privately-held, Delaware corporation that provides web-enhanced, subscription television services to U.S. Hispanic consumers. The first hybrid TV solution designed specifically for U.S. Hispanic consumers, Axio TV offers a wide array of local, live and on-demand Spanish-language programming, all from an advanced set-top box.
About Hickey Freihofner Capital
Hickey Freihofner Capital (http://www.hfcap.com) is a division of Brill Securities, Inc., member of FINRA/SIPC/MSRB, that specializes in raising growth capital for small and medium sized companies. Hickey Freihofner helps fund companies by introducing them to appropriate and motivated U.S. and international investors. We specialize in Private Placements funded by private equity funds and high net worth investors. Our team members represent seasoned financial professionals. Each is equipped with practical knowledge of U.S. and international financial markets, business practices, and cultures; and, each brings perspective and adds dimension to the financial solutions we provide. For additional information concerning Hickey Freihofner Capital please visit http://www.hfcap.com.
Axio TV, Inc. is including the following cautionary statement in this corporate release to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, projections, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. From time to time, the Company may publish or otherwise make available forward-looking statements of this nature. All such subsequent forward-looking statements, whether written or oral and whether made by or on behalf of the Company, are also expressly qualified by these cautionary statements. Certain statements contained herein, including, without limitation, those that are identified by the use of the words "anticipates," "estimates," "expects," "forecasts," "intends," "plans," "predicts," "projects," "believes," "seeks," "will," "may" and similar expressions, are "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. The Company's expectations, beliefs and projections are expressed in good faith and are believed by the Company to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished.