Automotive Industry Veteran Cherie Watters Joins AskPatty as President of Sales and Marketing

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AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to connect with Certified Female Friendly® automotive retailers, today announced that Cherie Watters would be stepping into the role of President of Sales and Marketing for the company. A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male dominated” auto industry, and comes to AskPatty.com a champion for women in the industry today.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back.

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get automotive advice and to connect with Certified Female Friendly® automotive retailers, today announced that Cherie Watters would be stepping into the role of President of Sales and Marketing for the company. A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male dominated” auto industry, and comes to AskPatty.com a champion for women in the industry today.

Her new role as President of Sales and Marketing at the female friendly automotive website AskPatty.com gives her the reins of the company focused on helping car dealers, service centers, tire dealers, quick lubes, car washes, collision centers and credit unions more female friendly.

Cherie graduated with a degree in Finance and began an automotive career in the accounting department. She was a Controller for a very large dealer group for a number of years and gained a lot of experience in that position. However, she made it a point to work in every department of the dealership so that she would have a complete understanding of how things worked everywhere. Not just talking with people in different departments, but actually working day to day in those departments. That experience really helped in understanding the challenges employees face every day. The more she could make the employees' jobs easier and less complicated the better they could service the customers.

Cherie was lucky to be trained by some really wonderful mentors in this business and has made it a point to attend automotive seminars and workshops continually.

Cherie is a big believer in honestly and integrity and wants to have customers feel good about the purchase experience they have any time they deal with her or her staff. She wants women to feel welcome and un-intimidated when they walk into the store, whether it’s for an automobile sale or to purchase service or parts.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back. She can be reached at cherie(at)askpatty(dot)com.

About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary AskPatty.com Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.

Women can find Ask Patty Certified Female Friendly® auto dealers, tire centers, collision repair, and automotive service and repair centers using the location search at AskPatty.com.

AskPatty® and Certified Female Friendly® are registered trademarks of AskPatty.com, Inc.

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Kaeli Gardner
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