Tampa, FL (PRWEB) October 23, 2013
"Boo!" It’s scary times for the newspaper industry: Circulation numbers are anemic, revenue is spotty, the workforce is declining, but, like a seasoned prospector who can find gold where others cannot, My Classified Ads (MCA) has unearthed a six-pack of opportunities.
As Thomas Jefferson once observed, "The advertisement is the most truthful part of a newspaper," and that’s where MCA is prospecting.
Here’s what the Pew Research Center recently said: "Companies have started to experiment in a big way with a variety of new revenue streams and major organizational changes," adding that, "They show signs of stabilizing revenue." (Source: http://stateofthemedia.org/2013/newspapers-stabilizing-but-still-threatened)
As businesses look to supplement fourth-quarter earnings, especially in time for the busy Christmas season, MCA offers a variety of outreach opportunities for the savvy advertiser:
"Classified Newspaper Advertising is one of the most powerful and cost-effective ways to promote a business," is the way RaeAnne Meyer, MCA’s Director of Accounts and Sales, put it.
Here are six of MCA’s offerings, following by a brief summary:
All Newspaper Networks – "Advertising in Newspaper Classified Networks places ads in groups of newspapers—so clients get more advertising with one placement and at less money than single placement advertising."
International Newspaper Networks – "This is a growing and profitable market with the increase in ability for all types of firms—large or small—to do business in an international platform."
National Newspaper Networks – This approach is designed to "combine newspapers from several States within the USA," when suitable for an advertiser’s needs.
Regional Newspaper Networks – "Targets more than one specific area, whether it is more than one State or a group of cities within a State. Regional group buys are an excellent way to get higher circulation in a broader geographic area."
State Newspaper Groups – "Made up of newspapers within one State. There are State Networks consistently of paid daily and weekly newspapers and State Networks that are primarily of free newspapers and shoppers."
City Newspaper Groups – "Targets one area and is a great way to saturate a location whether it is in a niche publication within that city or a more broadly based free or paid citywide newspaper."
In addition, MCA offers discount display advertising featuring the lowest industry rates for branding as well as a variety of economical and effective direct response packages. For more information, visit http://www.MyClassifiedAds.net or call (813) 920-2630.
Classified Advertising Plus, LLC, is a full-service advertising agency that generates money-making media plans in all mediums, with a focus on newspaper print buys—locally, regionally, nationally and internationally.