Stevens & Tate Marketing Launches ReformSimple.com for Healthcare Solutions Team

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On October 7, 2013, Stevens & Tate Marketing launched the new http://www.ReformSimple.com website for its client, Healthcare Solutions Team, to capitalize on the growing customer base generated from the implementation of healthcare reform laws.

Chicago Advertising Agency

Stevens & Tate Marketing

Our research showed that the majority of people across the country were confused about their health insurance coverage and how the Affordable Care Act would impact them.

In response to a topic that is on nearly every American’s mind right now—healthcare reform—Stevens & Tate Marketing developed a new website for Healthcare Solutions Team to not only position the health insurance agency as an industry thought leader but also generate leads.

The site, http://www.ReformSimple.com, provides an easy-to-understand comparison of major health insurance plan benefits so consumers can weigh their options and make educated decisions.

“The idea for ReformSimple.com originated from a meeting with Stevens & Tate where we were discussing the implications of the new healthcare laws and how we could inform and provide guidance to those who would be affected,” said Grant Born, partner with Healthcare Solutions Team. “Our research showed that the majority of people across the country were confused about their health insurance coverage and how the Affordable Care Act would impact them.”

The brain trust at Stevens & Tate recommended an easy-to-navigate site that would compare general plan benefits and costs. On ReformSimple.com, web visitors can learn—in just five steps—what coverage is provided from the government’s Affordable Care Act plan and what is available from private insurance agencies. The site also captures visitor data so that Healthcare Solutions Team can follow up with potential customers.

“Lead generation was a crucial element of making this website successful,” said Dan Gartlan, Stevens & Tate president. “Soon, millions of people will need to purchase health insurance so we want to connect with this audience…now.”

ReformSimple.com allows a website visitor to input basic information—a first name, phone number, state of residence, family size, and general household income range—and be served specific content relevant to his or her demographic. That information is then saved to a database and immediately synced with Healthcare Solutions Team’s CRM program, which distributes the leads to the appropriate state agent navigators.

According to Gartlan, ReformSimple.com was built with user speed in mind, with particular attention paid to how people would interact with the site on mobile devices. Content loads quickly and the responsive design renders accurately on a smart phone, tablet or desktop, allowing consumers to access healthcare insurance information anywhere and any time. Within the first day, Healthcare Solutions Team made 50 new connections from ReformSimple.com.

ReformSimple.com is one of several new websites Stevens & Tate has launched for its clients. To view others, visit the company’s website at http://www.stevens-tate.com or call (630)-627-5200.

Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in the business-to-business, food/grocery, retail, travel/tourism, real estate, healthcare, senior living and non-profit industries.

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Debbie Szwast
@StevensTate
since: 07/2009
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