Kennett Square, PA (PRWEB) October 23, 2013
Cass and Co. Founder/President Susan Ledyard has been named a Finalist for the Stevie Award for Women In Business in two categories – Innovator of the Year and Female Entrepreneur of the Year – Consumer Products.
Cass and Company – also known as Cass Luxury Shapewear – is a leader in luxury shapewear. The company was founded nine years ago after Susan Ledyard had given birth to two children and was unable to find quality shapewear so she chose to create the products herself. $50 million later, she is considered an innovation leader in shaping tops, bottoms, dresses, hosiery and accessories.
Ledyard was honored for her innovative role in shapewear, an $812 billion business with few women at the top, since July 1, 2012. These innovations include adding copper to hosiery - an industry first - against a chorus of criticism and skepticism. Ledyard insisted the addition would enhance skin tone, texture, reduce wrinkles and provide anti-bacterial protection. FDA approval is now on the way.
Ledyard introduced “Luster” the first shapewear with literally “zero gasp factor”; “Lucky Back” the first to prevent slouching and rounded shoulders; and the first shaping top for larger women that doesn’t dig into healthy tissue at all. Madonna wore Cass on her most recent tour – how else, one surmises, to move and to get health benefits at the same time?
Ledyard was also honored because she went against the industry requirement of a New York City showroom (and apartment) and chose instead to spend more time with her family and to build a business compound on farmland in rural Pennsylvania. “I worried the change would affect my business relationships and stores would no longer work with me,” says Ledyard. “Results were the opposite because my employees are so much more relaxed.” Productivity has tripled; gross margins increased 15%.
The gold winner will be announced at an awards dinner at the Marriott Marquis Hotel in New York City on November 8, 2013. The entrepreneurial award is one of three awards given in the category based on company size; Ledyard’s honor is for companies with “10 or less employees”.
Media on deadline, please contact Susan Ledyard directly at 610-444-7555, http://www.cassandco.com