Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment

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Higher Education Marketing and OmniUpdate to Present Free Webcast

Higher Education Marketing

Higher Education Marketing (HEM) will be presenting a free 30 minute webcast in cooperation with OmniUpdate on Thursday, October 24th, at 2:00 p.m. Eastern.

The webcast will provide valuable information for higher education web and marketing professionals on how to optimize website redesign with a thorough digital marketing assessment. It will be an ideal resource for college and university administrators, admissions managers, marketers, webmasters, web developers, and anyone with a voice in deciding the future of their website. A college or university's website is increasingly important to communicate with its many diverse audiences, including past, present, and future students, faculty, parents, and other stakeholders.

A website redesign requires strategic investment in online architecture, design, content, and digital marketing to ensure that the new site seamlessly delivers on its business objectives. A thorough digital marketing assessment is a critical first step to evaluating a current site's strengths and weaknesses, and identifying opportunities to stand out from the competition. This assessment helps schools to understand which web pages, content, and media are driving the most traffic to their websites to develop a design and strategy that best matches each visitor's specific needs.

The webcast will feature the insights of Philippe Taza, CEO and Digital Analyst at Higher Education Marketing. He will share his experience and advice on evaluating and redesigning college and university websites for improved marketing performance, with a step-by-step guide to accomplishing a successful redesign. Participants will learn how to define their redesign goals and benchmark their current site with industry best practices, while assessing their current information architecture, analytics, search engine optimization (SEO), social media, and content. The webcast will provide information about establishing goals, organizing priorities, and measuring a website's return on investment, demonstrating how great content and social media practices can help maximize an institution's marketing efforts.

Higher Education Marketing and OmniUpdate partner to provide their clients with an ideal web experience, providing expertise and web management tools that make their jobs simpler and more efficient. Since 2008, Higher Education Marketing has been providing data-driven student recruitment solutions, by leveraging its expertise in web analytics, search engine optimization, social media, web design, and other digital marketing strategies and tactics.

OmniUpdate is the leading web content management system (CMS) provider for higher education. The company focuses on providing easy-to-use, extensible software and the latest web and mobile technologies to its 40,000+ OU Campus™ CMS users who manage more than 700 college and university websites worldwide.

Individuals are encouraged to register now for the free webcast through Higher Education Marketing's website.

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Philippe Taza
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