Lisa Totaro Promoted to Content Manager of Sunmark Federal Credit Union

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Lisa Totaro promoted to Content Manager of Sunmark Federal Credit Union.

Sunmark Federal Credit Union has announced that Lisa Totaro has been promoted from Marketing Associate to Content Manager.

In this position, Totaro’s new responsibilities include strategizing, conceptualizing and implementing messaging to position Sunmark as a financial solution; managing communication strategies, campaigns and workflow, ensuring brand consistency and message alignment; overseeing promotional, informational, brand and public relations communications across all channels; and collaborating with lines of business leaders to support business and strategic goals.

Previously, Totaro was a marketing associate for Sunmark, overseeing marketing promotions, media placements and public relations efforts.

Totaro recently served as chairperson of CUANY Young Professionals Commission, helping to develop the statewide Young Professionals Network. She was named 2013 Outstanding Young Professional by the Credit Union Association of New York (CUANY) and Trailblazer-40Below by the Credit Union Times. In 2011, Totaro was selected as a national participant for the Cooperative Trust’s "Crash the GAC" program. In 2012, she graduated from the National Credit Union Foundation Credit Union Development Educator (CUDE) program.

She also serves on the Credit Union National Association (CUNA) Marketing & Business Development Council, The Cooperative Trust and is a member of the Albany-Colonie Regional Chamber of Commerce Women’s Business Council.

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Penny Vavura
Pierce Communications
(518) 427-1186
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