Internet Retailer International Jock Adds DSQUARED2 Luxury Underwear

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International Jock pays homage to DSQUARED2’s twin founders by launching the new line with photography featuring twin models Kevin and Joel Baker.

DSQUARED underwear

DSQUARED2 Underwear at International Jock

We decided to have a little fun and feature twins Kevin and Joel as a tribute to DSQUARED2’s designers.

International Jock is pleased to announce the immediate availability of DSQUARED underwear, the latest addition to its extensive line of men’s fashions. Inspired by DSQUARED2’s founders, twin brothers Dean and Dan Caten, International Jock recruited twin models Kevin and Joel Baker for their DSQUARED2 fashion photography and marketing campaign.

“We’ve been following the brand’s worldwide success and have received numerous requests from our customers,” says John Sievers, founder of International Jock. “Once the collection arrived, we decided to have a little fun and feature Kevin and Joel as a tribute to DSQUARED2’s designers. We had photographed the Baker twins individually in the past but bringing in DSQUARED2 gave us the perfect reason to shoot them together.”

While Kevin and Joel have each built flourishing modeling careers on their own, they are rarely photographed together. Now, they appear together in the risqué DSQUARED2 campaign video as well as on International Jock’s website.

The DSQUARED2 men's underwear collection offers a sumptuous variety of colors and styles to suit every taste: classic briefs and trunks in cotton, micro-modal and Filoscozia (mercerized) cotton, adventurous items in mesh and lace, sophisticated Oxford boxers and jersey cotton tank tops. Every item in the collection is meticulously hand-crafted in Italy for an unrivaled fit and the ultimate in quality.

Internationally acclaimed for their luxury fashions, the DSQUARED2 underwear collection has been created with the same unparalleled attention to detail that has made DSQUARED2 one of the most prestigious and sought-after collections anywhere.

About International Jock
Established in 2000 and based in Los Angeles, California, International Jock focuses on premium quality menswear from America and across the globe. Since its establishment, the company has become the largest and most successful men’s underwear and swimwear specialist on the Internet. International Jock also carries athletic wear, loungewear and denim in their vast collection, offering everything from major brands to rare novelty items.

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Christina Kharbertyan
since: 02/2009
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International Jock
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