Bohemia, NY (PRWEB) October 26, 2013
Financing expert Alec Sohmer comments on an article published by the Tech Crunch on October 17th , which details Oracle’s latest acquisition of Compendium.
According to the Tech Crunch article titled “Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce,” Oracle, a major CRM software company, recently acquired Compendium, a 6-year-old content marketing startup. Compendium will help Oracle with its content marketing efforts and distribute content across the Internet.
Though just a startup, Compendium has already solidified relationships with big clients like CVENT, Gymboree and Trane. The article says Oracle bought the Indianapolis-based startup in an effort to compete with Salesforce, another cloud computing CRM service.
“As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle,” says Executive Vice President of Oracle Development Thomas Kurian. “By adding Compendium’s content marketing platform to Oracle Eloqua Marketing Cloud, customers will be able to capture more prospects, improve the customer experience and drive top line revenue.”
Alec Sohmer, a financing specialist and founder of Plymouth Rock Capital, says the acquisition was a smart move for Oracle and it could help the company triumph over Salesforce. “Content marketing is huge in the technology industry,” he says. “Businesses that invest in cloud-computing or CRM services have a better chance of generating leads and increasing profits, which is why these types of companies are so valuable now. Software companies like Oracle need content marketing firms to help businesses target customers more accurately and give them more insight into the best marketing practices. These firms can decipher which platforms work best for specific types of businesses.”
Alec Sohmer, a strategic financing leader and co-founder of Plymouth Rock Capital, has 20 years of Board-level experience. He has served in many interim management positions for businesses requiring significant turnaround or restructuring. He is able to increase revenue streams by utilizing a variety of line management techniques. In his two decades of experience, he has dramatically increased revenues of businesses by identifying untapped markets.