Smaato Nominated for 2013 Meffys Award for Technology Innovation

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Global Real-Time Bidding Ad Exchange Recognized for Outstanding Mobile Technology Platform

Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated in the technology category for a Meffys award, the global awards for mobile content and commerce.

Judged by an international panel of more than 40 journalists, academics, analysts, and VCs, the Meffys awards are acknowledged as the global benchmark for measuring success and rewarding innovation in mobile content and commerce.

“Being shortlisted in the mobile tech category amongst other nominees such as Layar, Mozilla and Qualcomm is an honor,” says Smaato CEO, Ragnar Kruse. “Smaato mobile technology is built on RTB specs with a flexible platform for our 76,000+ publishers on supply side and 200+ demand partners. We are the only player in mobile RTB category with DSP on-boarding technology automating the process down to days vs. weeks or months and getting recognized by Meffys in technology innovation validates our position.”

As a globally recognized Ad Exchange, Smaato is at the forefront of the rapidly growing mobile Real-Time Bidding and buying category. The company processes more than 20 billion bid requests per day experiencing tremendous growth. Smaato is also the largest mobile monetization player with global presence outside America’s in EMEA and APAC allowing our programmatic buyers access to 250MM+ Uniques.

The 2013 Meffys are part of a two-day event connecting global mobile leaders in Silicon Valley. Day one’s Innovation Day at nestGSV in Redwood City is supported by Silicon Valley Bank and day two’s agenda focuses on global growth and monetization. Speakers from over 20 countries include CEOs from Shazam and Evernote as well as guest speakers from VISA Mobile, Mozilla, Facebook, Telefonica Digital, Singtel Innov8 and many more.

The Meffys award winners will be announced at a Gala Dinner on November 14, 2013 at the Intercontinental Hotel San Francisco, supported by Kaspersky Lab, Real Networks and The awards will be hosted by Emmy-nominated and award-winning author and broadcaster, and Google’s Head of Media Outreach, Partnerships Lead and official spokesperson Daniel Sieberg. For more information about the Meffys Awards, please visit:

About Smaato:
Smaato is the leading global mobile RTB ad exchange helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading RTB ad exchange and Supply Side Platform. More than 76,000 app developers and publishers use Smaato to monetize their content globally across 90+ Ad Networks and 100+ DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato’s global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European office is in Hamburg, Germany and the APAC office is in Singapore.

Press contacts:
For PR inquiries, please contact Smaato’s PR team:

North America:
Sara Ball/ Angela Fife
(415) 989-9803

Smaato Inc
Public Relations Manager
Katharina Tadema
+49 (40) 3480 949 35

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Angie Fife

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