Celltick to Present at 4th Annual Apps World Conference in London

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Celltick to exhibit and discuss user retention and monetization models for app ecosystem.

Celltick, a global leader in mobile initiated commerce, today announced that it will be speaking during the 4th annual Apps World conference in London at two sessions, titled “Get users, not just downloads” and “Operator strategies and monetization models within the app ecosystem” on Tuesday, October 22, 2013. This year’s event is expected to be the biggest yet with more than 250 exhibitors and 8000 attendees including developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals.

TITLE:     Get users, not just downloads

WHEN:     Tuesday, October 22, 2013 from 12:30 p.m. – 1:00 p.m. BST

WHERE:     Earls Court 2, Warwick Road, London SW5 9TA

WHO:         Ronen Daniel, CEO, Celltick

WHAT:     The Android ecosystem is becoming increasingly difficult to navigate. This session will cover the challenges developers face as they try to retain their users and improve engagement on their apps. The discussion will delve into the challenges of cross-promotion, notifications as a trigger to engagement, and the newly developed Start, a user engagement interface.

TITLE:         Keynote panel: Operator strategies and monetization models within the app ecosystem

WHEN:        Tuesday, October 22, 2013 from 9:50 a.m. - 10:30 a.m. BST

WHERE:     Earls Court 2, Warwick Road, London SW5 9TA

WHO:         Ramgopal Vidyanand, VP Corporate Marketing and Business Development, Celltick

WHAT:     The keynote panel will discuss how operators can maximize the benefits of direct billing within an in-app environment to effectively monetize in the app ecosystem. Panel members will also cover the available HTML5 opportunities for operators with direct distribution to subscribers, apps on demand as a new business model for operators to counterbalance declines in mobile voice, SMS and roaming revenues, and how operators can reap the benefits from partnerships and collaborations with OTT providers in the app economy.

Celltick is a Gold Sponsor at this year’s Apps World. The company will be showcasing Start, its new user engagement interface, which enables businesses to gain presence and engage their users on the most prized real estate on the mobile device – the start screen. With Start, Celltick aims to democratize the smartphone market that is currently dominated by a few large companies. Start is different for each user. It incorporates a recommendation engine based on big data technologies and uses collaborative filtering for individualizing the user experience. Start is available on Google Play for Android users worldwide

If you would like to schedule a meeting with an executive from Celltick during the Apps World conference, please contact press(at)celltick(dot)com.

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick’s Start is a next generation personalized intelligent interface for Android devices. Celltick is unique in creating and managing mass market mobile marketing solutions for mobile operators, large media companies, device manufacturers and large brands. Celltick enables its partners to engage and monetize their users on the mobile. The company drives billions of transactions annually across more than 140 million active consumers across its different mobile platforms in over 25 countries. A rapidly growing company, Celltick has subsidiaries in Europe, Asia, South America and the U.S. For more information, visit http://www.celltick.com.

Press Contacts:
Jaime Tero/Meghana Shendrikar
onechocolate communications for Celltick
press(at)celltick(dot)com
+1 (415) 989-9803

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