I was very excited to hear about StrongView's Present Tense Marketing approach, as it is maps exactly to the marketing vision that I've been working towards at Extra Space Storage.
Redwood City, CA (PRWEB) October 22, 2013
StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced record attendance at its Client Summit 2013 held October 9 - 10 in Las Vegas, Nevada. At the event, StrongView formally announced its "Doctrine of Present Tense Marketing" and the release of Message Studio 8.0 with InteractionStore, which enables marketers to effectively practice Present Tense Marketing.
The packed agenda included a keynote from Forrester Principal Analyst Rob Brosnan detailing how marketers can best leverage interaction data to understand the current state and context of individual customers, which is an essential component of Present Tense Marketing. Held at The Cosmopolitan of Las Vegas (a StrongView client), the event also featured presentations from StrongView's in-house marketing and product experts, as well as an interactive case study panel of StrongView clients that included CheapAir.com, JibJab, Hammacher Schlemmer and Zumba.
Present Tense Marketing was the main theme of the StrongView Client Summit, which is a new insight-based marketing approach designed to effectively engage a new breed of constantly connected consumers. As newly empowered consumers interact with brands across a multitude of channels, they leave a wide trail of intelligible evidence that can be used to understand each person’s current state within a brand’s customer lifecycle. The combination of StrongView Message Studio with the newly launched InteractionStore provides marketers with unlimited access to this interaction data and the tools to uncover insights and immediately act on them with coordinated cross-channel campaigns. More information on Present Tense Marketing can be found at http://www.presenttensemarketing.com.
"StrongView's Client Summit has been one of the most valuable events I've attended this year," said Melissa Burdon, Marketing Optimization Director at Extra Space Storage. "I was very excited to hear about StrongView's Present Tense Marketing approach, as it is maps exactly to the marketing vision that I've been working towards at Extra Space Storage."
"We work with a ton of amazing brands, and it's always a privilege to interact with them in person and share our vision for digital marketing," said Bill Wagner, CEO of StrongView. "The incredibly positive response that we received from our clients about the direction in which we're taking our products and services to embrace Present Tense Marketing was only equaled by the alignment we see in the broader market trends, and in Rob Brosnan's vision for how marketers must leverage big data."
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.
A champion of "Present Tense Marketing", StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.
For a stronger view of marketing go to http://www.StrongView.com.