ModaMi Debuts the Opening of Your Own Personal Boutique (Yes, You)

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New Shopping Platform Creates a Unique Online Boutique for Each Shopper Based on Lifestyle, Personal Style and Body Type

Online shopping just got a whole lot more personal for millions of women. Today, ModaMi (, a new super-personalized shopping platform, unveiled its new online shopping experience that gives shoppers highly edited, personalized clothing recommendations. Now, online shoppers can skip the endless scrolling and find great clothing, shoes and accessories that work for them -- quickly and easily -- in their very own ModaMi boutique.

“Online shopping puts any item of clothing at our fingertips, but who has time to wade through all the options?” said Asma Stewart, founder and CEO of ModaMi. “Busy women want an easier way to quickly find great clothes. ModaMi delivers a personalized online boutique experience to each shopper, complete with expert help and edited selection at a variety of price points.”

ModaMi stocks each user’s boutique from a wide range of leading retailers and brands, including Nordstrom, Shopbop, Farfetch and Moda Operandi, with new retail partners added weekly.

The Shopper at the Center of the Experience
While most online shopping sites focus solely on the clothes, ModaMi puts the spotlight on the shopper and builds the experience around her preferences. Shoppers begin by answering questions about their lifestyle (what they wear every day), personal style (classic, casual, boho or edgy) and even body type (hourglass, column, triangle, etc.). ModaMi’s powerful technology then analyzes the thousands of clothing options available to show shoppers what will work for them based on their answers and preferences.

Targeting an Underserved Fashion Market
Most shopping sites cater to trendy younger shoppers or high-end fashionistas. ModaMi is different in that it’s aimed squarely at today’s modern woman juggling life, career and family.

“The truth is that many women over 30 feel excluded by fashion and today’s online shopping experiences -- we are out to change that,” explained Stewart. “The ModaMi shopper is extremely busy, spends money on clothes and wants to look great, whether presenting at work or volunteering at her child’s school. ModaMi makes fashion accessible and relevant to her life by building a super-personalized shopping experience around her needs and preferences.”

The Art and Science Behind ModaMi
Successfully delivering a truly personalized ModaMi shopping experience requires combining the wisdom of professional stylists with sophisticated algorithms that analyze thousands of available clothing options by silhouette, pattern and style. When ModaMi makes a recommendation, it’s because they’ve found something great for the shopper. That means ModaMi shoppers get to bypass the stuff that won’t work, saving valuable time and frustration.

“We aim to build the definitive recommendation algorithm for clothing that balances expert recommendations with user preferences,” says Kenyon Stewart, founder and Chief Technology Officer. “Not only will we do this online, but our upcoming mobile app will allow shoppers to get ModaMi help in-store. Our technology learns what a user likes over time, so the more a shopper uses ModaMi, the better our recommendations will get. Our goal is to deliver exactly what the shopper will love.”

About ModaMi

ModaMi ( is a super-personalized shopping experience that takes the endless search out of shopping. The company’s powerful personalization technology creates a unique boutique for each user stocked with flattering clothing, shoes and accessories based on each shopper’s lifestyle, personal style, and preferences -- turning each boutique into a personalized shopping wonderland. ModaMi—say hello to your new best shopping friend.

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Mike Jurs
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