Forbes Consulting Group’s CEO Dr. David Forbes to Present at The Market Research Event in Nashville, Tennessee

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Market Research Leader to Highlight How Brands Can Leverage “Emotional” Crowdsourcing to Understand Consumer Motivation

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Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes will speak at The Market Research Event (TMRE) today in Nashville, Tennessee. The company is also exhibiting at the conference at Booth #325 and will offer demos of their latest MindSight® technology to show how companies can access and measure consumer emotions to help them connect more meaningfully with consumers.

What:     CEO Dr. David Forbes of Forbes Consulting Group will present:                      “Two Targets of Emotional Marketing Opportunity – Two Approaches
        to Emotional Measurement”

When:     October 22 at 10:25 am ET

Where: Room Canal A at the Gaylord Opryland in Nashville, Tennessee
     For more details, please visit: http://www.iirusa.com/research/event-home.xml    

Why:     TMRE delivers more proven value than any other insights conference. Uniting over 1000           participants, TMRE connects the best in insights from around the world. Focused on the           business value of research and insights, In 2013 the focus is on elevating the researcher to a      strategic, consultative leader. This year the conference couples best in class business cases      with professional development sessions focusing on building skills like data visualization, story-     telling and strategic thinking and transforming researchers into game changers.     

About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot).com.

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Rebecca Metz
Metz Communications
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