Adding rich media advertising, which also allows the viewer to directly interact with the advertiser and even make a purchase is a very compelling and unique way to take advertising to a whole new level.
Austin, TX (PRWEB) October 22, 2013
Equities.com has launched Cinsay’s newest transactional and syndicatable ad unit on its site featuring several financial institutional ads. The ad network technology is the world’s first social enabled, video ecommerce, rich media ad to be deployed on the web.
With Cinsay's patented platform, advertisers can now utilize website ad space on equities.com and other sites to include the Cinsay Smart Store. This feature extends new online real estate where merchant’s Smart Stores can be viewed and acted on by users via the web, social shares and on mobile. It also expands the reach of new rich media into the highly targeted paid advertisement and sponsored placement arena – thus, taking Cinsay’s cornerstones of ‘Watch. Shop. Share’ - into a new medium.
"As the destination platform for social marketing in the financial and investment industry, Equities.com leverages some of the most innovative technologies and creative concepts to continually enhance the communication tools for our community of self-directed investors, market vendors, and public issuers," said David Bernard, CEO and Founder of Equities.com. "Adding rich media advertising, which also allows the viewer to directly interact with the advertiser and even make a purchase, share contact information or review more offerings is a very compelling and unique way to take advertising to a whole new level.”
Video has been shown to increase viewer’s response and conversions by as much as 160% in online studies (ComScore). Video enables advertisers to present more information and Cinsay’s new ad unit allows viewers to immediately act on those ‘calls to action’ without ever linking out to a third party site – therefore, never navigating viewers away from the original site hosting the ad module.
“This technology of transactional and syndicatable media can work for any business selling any service or product. We’ve seen what stand alone Smart Store’s can do for merchants in terms of leveraging social media, video and commerce and how it can dramatically increase conversions. Now we can extend that success into an existing ad platform and seamlessly integrate and convert consumers’ interest in real time,” said Christian Briggs, CEO and founder of Cinsay.
Cinsay plans to roll out more ad units featuring its multi-patented Smart Store into other consumer sites over the coming months.
Austin-based Cinsay has created a next-generation e-commerce, viewer interactive, video-based platform for any size business. Cinsay's technology enables anyone to sell products, display printable coupons, capture donations, and generate leads all inside its patented Smart Store™ technology. One or more of the following patents may protect Cinsay’s software, systems, and/or services. See http://www.cinsay.com/patents. U.S. Patent Nos. 8,312,486, 8,533,753 and 8,549,555 for interactive Internet-based video applications.
Forbes named Cinsay one of “America's Most Promising Companies” while eTail Conferences named Cinsay a “Rising Star” in innovation for 2012. Cinsay's eCommerce video-based platform can be used for any individual or business. For more information, please visit http://www.cinsay.com/.
Equities.com is a premier online financial resource platform that combines interactive social networking capabilities for investors and public companies to connect like never before. Our mission is to serve as the premier platform for the investment markets, enabling the world's financial communities to communicate in one social ecosystem.