Real-Time Marketing Optimizing and Allocating – Myth or Reality?

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Loyalty 360 to host a webinar that will share the latest approaches to quantifying marketing’s actual business impact, as well as the path to accelerate transformation in any marketing organization, and best practices from around the world.

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In today’s dynamic market environment, marketers have to figure out ways to react quicker with precision to convert on opportunities. Long gone are the times of establishing and sticking to yearly marketing plans. Many marketers are moving to much shorter time intervals for planning, and in fact, real-time marketing optimization and allocation is not only possible, it will be the future.

On Oct. 31 at 1 p.m. EDT, Loyalty 360 will host a webinar titled “Real-Time Marketing Optimizing and Allocating– Myth or Reality?

Effective marketing resource allocation depends on making accurate attributions of revenue to different marketing investments, online as well as offline, and at point-of-purchase. This task has become much more challenging in the modern era of marketing, with its abundance of consumer touch points.

In this webinar, attendees will learn:

  • Why analytics may not be sufficient for today's and tomorrow’s decision-making needs
  • The common misunderstanding of the role of ROI as a performance metric, which can result in significant errors in allocation decisions
  • How the right analytics are essential to bringing Big Data to life, allowing for faster insights and decision-making

Anik Roy, senior solutions manager, SAP, and Wes Nichols, CEO of MarketShare, will be the featured webinar speakers.

“We constantly speak to marketers and brands, and two of the biggest challenges they have are being able to digest and process the increasing volumes of diverse data sets they have on customers, and connecting that data to the consumer across the different data silos gives the brand greater insights,” shared Mark Johnson, CEO and CMO of Loyalty 360 – The Loyalty Marketer’s Association.

Marketers are invited to join Loyalty 360 on Oct. 31 at 1:00 p.m. EDT to learn how Big Data can help improve brand profitability. For more information, please visit:

About Loyalty 360
Loyalty 360 is an unbiased, market-driven voice of the customer-focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit


SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.

All other product and service names mentioned are the trademarks of their respective companies.

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Erin Raese
Loyalty 360
+1 (513) 800-0360 130
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