Launches an Interactive "Build Your Own Locket" Application That Stands to Revolutionize the Industry

Share Article

Design and Build Your Own Locket, right in front of your eyes.

Build Your Own Locket

Now you can see exactly what your locket will look like, before you even purchase it.

The age old question remains; Would people buy a custom piece of jewelry online if they were unable to know what it was going to look like? What if it was possible to see exactly what the custom jewelry item would look like before purchasing? That’s the premise of the new interactive “Build Your Own Locket” application on the website.

The New York City based personalized jewelry company has been well known for custom jewelry on their e-commerce website since 2003 and has revolutionized the industry by offering customers a feature to add photos and engraving on lockets. They created the permanent and waterproof “photo laser” process so customers could wear the locket at all times and have a memento to pass down for generations.

In October of 2013 launched a “Design your Own Locket” application that allows customers to actually see the exact finished product prior to purchasing. The first step in creating the custom piece is to select from 1000’s of front designs which range from decorative hearts, Nationality symbols, hobbies and more. Then all that is required is for users to upload their photos and resize them as they wish to fit perfectly inside the locket. Next, comes a personalized engraving option, which allows block or script writing, all being designed in front of the 'designers' eyes.

“Customers would call complain all the time that they didn’t want to spend the money on an item, site unseen. So, this application was created to ease their minds and allow the customer to use their imagination and become the jewelry designer.”

Lockets, have been around since the Victorian age but has recently made a comeback into style.

Locket costs vary and are dependent on the options chosen but start at just $29.95 in sterling silver and can go up to $6,000 in 18k gold or Platinum. Pictures on Gold try to make the lockets affordable but customers also have the option of making it glamorous. What they have done is revolutionize a timeless tradition that has been around for ages.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Daniel Schifter
+1 (718) 667-4713 201
Email >
since: 11/2008
Like >
Visit website