Trends in the Global Tire Industry

Share Article just published a new market research report: Trends in the Global Tire Industry.

Since the last tire report prepared in the first half of 2011, the world of tires has changed. From the strong recovery of 2010-2011 and following brief period of sustained growth, the market has entered another slow-down. The European tire market in particular has eased substantially and can be regarded as in a state of crisis for all the key segments with weak demand and reduced tire sales exacerbated by de-stocking, reduced demand and consumers switching from premium brands to lower-priced imports. Meanwhile the US has seen zero growth during 2012 while China, on the other hand, has seen its volumes increase and it is projecting further increase in 2013. China now dominates global tire manufacture, making more car and truck tires than any other country and although much of that growth has been driven by exports, China’s domestic market remains the only major market to have shown sustained positive growth in the last five years.

About this Report

Trends in the Global Tire Industry is an in depth study of the sector with detailed analysis of those internal and external drivers influencing the development of the industry. It looks at the economic, commercial, ecological and legislative influences and how they are affecting the choice of raw materials and influence the supply chain and lead to technological change both in terms of the product and its manufacture. Key profit opportunities for the different types of tire are considered along with OE relationships and the strategies and projects of the tire manufacturers.

A stock of 27 in-depth company profiles is also included with this report.

Chapter 1 - What Is A Tire?
Who makes tires?
What is a tire?
Textile Reinforcement
Rubber Compound
Key Raw Materials
Reinforcing Fillers
Reinforcing Fibres
Types of tire
Off-road / earthmover tires (OTR)
Agricultural tires
Racing tires
Truck tires
Aircraft tires
Motorcycle tires
Buggy tires

Chapter 2 - Big picture
Global production
Raw materials
Segments, sectors, and branding
Low-cost manufacture

Chapter 3 - Internal Drivers and Change
Winter tires
Consumer Vehicles
Commercial Vehicles

Chapter 4 - External Drivers
Raw Materials
Making natural rubber
Butadiene is also short
Environmental Issues
Electronic chips in tires are now commercialised.
OE Relationships

Chapter 5 - Tire labelling
Why labels
EU labels
Winter tires and the label
Labels and selling price
Impact since introduction
Japanese scheme
The United States
Other countries
Marketing communications
On-line sales

Chapter 6 - Retail and Service
On-line retailing

Chapter 7 - Key Profit Opportunities
Car/Light Truck
Winter Tires
UHP segment
Runflat Tires
Truck Tires
Moto Tires
Aircraft Tires

Chapter 8 - Technologies
Bio technology
Extended Mobility
Air Maintenance Technology
Sensors in the Tire
Compounding Ingredients
Manufacturing Technology
Recycled rubber

Chapter 9 - Industry Response

Chapter 10 - Europe
Expansion & Contraction projects in Europe
Continental AG
Cooper Tire & Rubber Co.
Nokian Tires
Pirelli Tire S.p.A.
Sumitomo Rubber Industries
Market shares

Chapter 11 - North America
Imports increase – especially from China
Bridgestone Corp.
Continental A.G.
Hoosier Racing Tire Corp.
Group Michelin
Specialty Tires of America Inc.
Yokohama Rubber company

Chapter 12 - China
Volumes continue to increase
Expansion projects
Continental A.G.
Kenda Rubber Co. Ltd.

Chapter 13 - Russia
A, B, C classification
Russian State steps in as Sibur moves out of tire building
Big changes in B segment
Russian Consumers and the winter tire segment
Bridgestone Corp.
JSC Cordiant
Pirelli Tire S.p.A.

Chapter 14 - other Asia
Korean tire production
Korea and the Global Tire Market
Japanese tire production
Indonesian vehicle market
Apollo Tires
Bridgestone Corp.
P.T. Gajah Tunggal Tbk.
Pirelli Tire S.p.A.
J.S.C. Southern Rubber Industry (Casumina)
Shandong Linglong
Toyo Tire & Rubber Co. Ltd.
Yokohama Rubber Co. Ltd.
Pirelli Tire S.p.A.

Chapter 16 - India
Alliance Tire Group
Apollo Tires Ltd.
Continental A.G.

Chapter 17 – Supplier Profiles
Bridgestone Pirelli
Ceat Ltd
Cooper Tire & Rubber
Hankook Tire
Hyosung Corporation
JK Tyre
KIS Wire
Kolon Industries
Kordsa Global
Kumho Tire
Performance Rubber
South China Tire & Rubber
Teijin Aramid
Toyo Tire
Yokohama Rubber


Figure 1: Chart of top 50 tire makers by location of HQ [Source: Tire Industry Research]
Figure 2: Total tire sales by origin [Source: Tire Industry Research]
Figure 3: Diagram of structure of tire [Source: Hankook]
Figure 4: Tires are complex composite assemblies [Source: ]
Figure 5: Tire Industry Consumption of Compounding Ingredients, 2012 [Source: Notch Consulting]
Figure 6: Tire Industry Consumption of Other Compounding Ingredients, 2012 [Source: Notch Consulting]
Figure 7: Reinforcing Filler Demand in Passenger Tires, 2012 & 2015 [Source: Notch Consulting]
Figure 8: Titan 63 inch tires [Source: Titan International]
Figure 9: Deutz Agro XXL [Source: Trelleborg]
Figure 10: Pirelli’s F1 2013 Range [Source: Pirelli]
Figure 11: Continental demonstrates its winter truck tires [Source: Continental]
Figure 12: Michelin Air X Tires [Source: Michelin]
Figure 13: Hyundai Fork Lift Truck [Source: Hyundai]
Figure 14: Bridgestone Airless Buggy Tires [Source: Bridgestone]
Figure 15: Speed / Load symbols [Source: Pirelli]
Figure 16: Tire Industry Global Sales Split [Source: Tire Industry Research]
Figure 17: Global Car Tire Sales by Region [Source: Morgan Stanley]
Figure 18: Global Truck Tire Sales by Region [Source: Morgan Stanley]
Figure 19: European Car Tires Sales, replacements (left) and OE (right) 2010-2012 [Source: Morgan Stanley]
Figure 20: European Truck Tires Sales, replacements and OE 2010-2012 [Source: Morgan Stanley]
Figure 21: Tire Production Worldwide (million units) [Source: JATMA]
Figure 22: Global Light Vehicle Tire Production by Region [Source: LMC]
Figure 23: 2011 Light vehicles and Truck Sales by Region and Channel [Source: Morgan Stanley]
Figure 24: Increasing Price of Rubber [Source: Pirelli]
Figure 25: Price Trend in Sicom prices for last (10 years) Price in US cents / kg [Source: Indexmundi]
Figure 26: Butadiene Demand 2014, (KT) [Source: IRSG]
Figure 27: Tire Brand Pricing Strategy [Source: Tire Industry Research]
Figure 28: ETRMA Tire Data 2011 [Source: ETRMA]
Figure 29: Car Tire Market Growth by Region 2010-2035 [Source: LMC]
Figure 30: Truck Tire Market Growth by Region 2010-2035 [Source: LMC]
Figure 31: Raw materials prices eased during 2012 after significant increases in 2011 [Source: Morgan Stanley]
Figure 32: Global Natural Rubber Scenarios (KT) [Source: IRSG]
Figure 33: Cambium Cross Section and Havea Tapping [Sources: FAO and Cirad]
Figure 34: Butadiene monomer prices [Source: ICIS Pricing]
Figure 35: Olefin Cracker Yields, (MT for MT of Feedstock) [Source:IRSG]
Figure 36: Rolling Resistance, Abrasion Resistance and Wet Traction Triangle [Source: Evonik]
Figure 37: ETRMA RR limits [Source: ETRMA]
Figure 38: ETRMA WG limits [Source: ETRMA]
Figure 39: ETRMA dB limits [Source: ETRMA]
Figure 40: Winter Tire ‘Three Peaks’ Logo [Source: Michelin]
Figure 41: Tire Price Ranked by Wet Grip [Source: Tire Industry Research]
Figure 42: Tire Price Ranked by Rolling Resistance [Source: Tire Industry Research]
Figure 43: Tire Price Ranked by Noise [Source: Tire Industry Research]
Figure 44: Japanese Tire Label [Source: JATMA]
Figure 45: United States Tire Label [Source: NHTSA]
Figure 46: High Demand for Mobility Related Services [Source: Continental]
Figure 47: Importance of Reliable Tires [Source: Continental]
Figure 48: Tire Price Comparison by Size [Source: Tire Industry Research]
Figure 49: Winter Tire and Standard Tire Braking Time Comparison [Source: Continental]
Figure 50: EU Winter Tire Rules: Country-by Country [Source: Continental]
Figure 51: Winter Tire Market Penetration [Source: Continental]
Figure 52: Regional Demand for Carbon Black versus Highly Dispersible Silica in Passenger Tires, 2009 [Source: Notch Consulting]
Figure 53: ETRMA Tire Data 2011 [Source: ETRMA]
Figure 54: European Car Tires Sales, replacements and OE 2010-2012 [Source: Morgan Stanley]
Figure 55: European light vehicle tire sales development: OE channel (left) Replacement channel (right) [Source: Pirelli]
Figure 56: European Truck Tires Sales, replacements and OE 2010-2012 [Source: Morgan Stanley]
Figure 57: European light vehicle tire sales development: OE channel (left) and Replacement channel (right) [Source: Pirelli] 1
Figure 58: European Passenger Tire Market Share, 2001-2010 [Source: Morgan Stanley]
Figure 59: European Truck Tire Market Share, 2001-2010 [Source: Morgan Stanley]
Figure 60: ETRMA tire plants [Source: ETRMA]
Figure 61: North American car tire sales – OE (left) and Replacement (right) [Source: Pirelli]

Table 1: Tire manufacturer profitability in 2011 [Source: Tire Business]
Table 2: Global Tyre Markets 2009-2015 [Source: Morgan Stanley]
Table 3: The number of major international auto car tires Commodity Trends (2010) [Source: Korean Trade Association statistics (KOTIS)]
Table 4: Tire Rating compared with Maximum Speed Allowance [Source: ERMC]

Read the full report:

Trends in the Global Tire Industry

For more information:
Sarah Smith
Research Advisor at
Tel: +44 208 816 85 48

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Smith
Research Advisor at
+44 208 816 85 48
Email >
Visit website