General Mills Monsters Cereals to Become DoYouRemember's First Marquee Ad

Share Article

One Week of Halloween-Related Promotions Featuring the Classic Retro Breakfast Cereals

Behavioral scientists tell us that people who love nostalgia—our users—are heavily influenced by nostalgia-based advertising. We’re the first platform to deliver the ‘nostalgia market’ in scale.

DYR is proud to announce that General Mills Monsters Cereals will occupy the first marquee banner in the site’s history. It will coincide with a week of Halloween-related stories as the ideal product promotion for the season.

Franken Berry, Boo Berry, Frute Brute, Yummy Mummy and all of your favorite cereals from the 1970s and ‘80s are back this season—complete with the retro boxes we all love and recognize. Together with General Mills, DoYouRemember’s holiday campaign will take you back to the days of watching cartoons and eating the delicious Monsters Cereals on Saturday mornings.

The cereals will be marketed during the week leading up to Halloween, through DoYouRemember.com, which in only a few short months is enjoying nearly one million unique visits per month. In addition, DoYouRemember will actively promote the Monsters Cereals through their various social media channels—with a reach that exceeds 9,000,000 people on Facebook and hundreds of thousands more on Twitter, Pinterest, Instagram and Google+.

“Behavioral scientists tell us that people who love nostalgia—our users—are heavily influenced by nostalgia-based advertising,” said DYR’s Richard Bronson. “We’re the first platform to deliver the ‘nostalgia market’ in scale.”

"Monsters Cereals is howlingly happy to appear on DoYouRemember's marquee banner for its week-long Halloween spook-tacular," said Lisa Tomassen, General Mills’ Integrated Marketing Communications manager.

About DoYouRemember:

DoYouRemember is the web’s premier site where modern people indulge their passion for nostalgia. DoYouRemember features vintage-inspired pop culture news and helps users discover retro products while sharing their memories. Based in Miami, FL, DoYouRemember is proud to have been named a Venture Hive company. For more information, please visit DoYouRemember.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott Ledingham
PR MediaNow
+1 613.806.7135
Email >
Visit website