Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

New Licensing Initiative for B.C. and Wizard of Id; Classic Comic Strip Properties Move to Widen Presence into Promotions and Merchandising
  • USA - English


News provided by

John Hart Studios

Oct 24, 2013, 08:00 ET

Share this article

Share toX

Share this article

Share toX


Nineveh, NY (PRWEB) October 24, 2013 -- John Hart Studios announced today their intention to launch a fresh licensing initiative to expand the reach of their classic comic strip properties B.C. and Wizard of Id.

Newly energized thanks to the talents of a younger generation of Harts, the studio recently launched a new website, http://www.johnhartstudios.com, and seized upon social media sites Facebook and Twitter to contemporize these iconic comic strip properties.

I have thousands of random thoughts and ideas; some are actually funny.

Post this

Originally created over 50 years ago by Johnny Hart (B.C. and Wizard of Id) with Brant Parker as the Wizard of Id illustrator, the iconic comic strips, each currently syndicated in over 1,000 newspapers worldwide, are now penned by Hart’s grandsons, Mason Mastroianni (https://twitter.com/Mason_BC) and Mick Mastroianni (https://twitter.com/mickmastroianni). The studio is managed by Hart’s daughters, Patti Hart and Perri Hart, and his wife, Bobby Hart. Hart, legendary in the comics’ world and two-time recipient of the National Cartoonist Society’s highest honor, the Reuben Award, passed away in 2007.

“The team that works on these properties now has a unique sense of balance between the slapstick, vaudevillian roots that made these strips so iconic, and the fresh modern humor that has allowed them to continue to grow today,” said Mason Mastroianni. “We’ve received enthusiastic reactions to the work on Facebook and Twitter, enough to encourage us to extend the reach of our humor through more publishing, promotions and merchandizing.”

Social networking is not Mason’s only outreach. He recently joined a USO tour where he and seven other members of the National Cartoonists Society entertained troops stationed at the Kandahar Airfield, Afghanistan. This is Mason’s fourth tour with the group, which also visits the Walter Reed hospital annually.

While Mason tends to the writing and illustration of B.C., younger brother Mick serves as writer for Wizard of Id (Brant Parker’s son Jeff illustrates Id.) “Stand-up comedians Lewis Black, Jon Stewart, Bill Maher, Stephan Colbert, and of course the legendary George Carlin, are huge influences on my writing,” reports Mick Mastroianni. “I'm always trying to come up with ideas. If I’m out with friends and something funny happens, I'll write it down in my smart phone. I have thousands of random thoughts and ideas in there; some are actually funny.”

Mick and Mason collaborated in 2010 to launch a new comic strip, Dogs of C-Kennel, now sold and distributed by Creators Syndicate in twenty US newspapers and as a popular web comic.

Brad Bushell, an experienced and highly successful licensing professional, has been retained by John Hart Studios to develop the licensing program and implement it over the coming months. “The Hart team is not only a riot to work with; they have a wealth of talent to draw upon to assist licensors.”

Patti Hart endorsed Bushell saying, “We have known Brad a long time and he’s a perfect addition to our team. He can lead us into the scary world of licensing.”

B.C. and Wizard of Id have had previous licensing successes. Thirty-seven B.C. books have been published; and B.C. Reinvents the Wheel was released by Willow Creek Press, Inc. in 2012. Thirty Wizard of Id books have been published over the years by numerous publishers.

To explore licensing opportunities, call Brad Bushell at 203.656.2353 or email Brad(at)johnhartstudios(dot)com.

ABOUT B.C.
The B.C. comic strip was created by Johnny Hart in 1958. Grandsons Mason Mastroianni and Mick Mastroianni took over the strip in 2007 when Johnny passed away. Now appearing in slightly over 1,000 publications worldwide, the strip is distributed by Creators Syndicate. Awards include the Reuben for Best Humor Strip, Best Cartoonist of the Year, the Gold Spike Award, the Yellow Kid Award, the Silver Bell Award and a Telly. Thirty-seven B.C. books have been published; including B.C. Reinvents the Wheel, recently released by Willow Creek Press. It is the second most popular comic strip on GoComics.com behind Calvin and Hobbes.
https://www.facebook.com/BCcomic
https://twitter.com/BCcomic

ABOUT THE WIZARD OF ID
The Wizard of Id comic strip was launched in 1964, created by Johnny Hart and illustrated by Brant Parker. Now written by Mick Mastroianni, drawn by Jeff Parker and produced by Nicola Parker, the strip is distributed by Creators Syndicate, appearing in 1,000 newspapers in 24 countries and translated into 8 languages. It enjoys over 10,000 Facebook fans plus 118,000 subscriptions on GoComics.com. Thirty Wizard of Id books have been published. https://www.facebook.com/WizardofId
https://twitter.com/WIZARDOFIDcomic

ABOUT JOHN HART STUDIOS
On April 7, 2007, Johnny Hart passed away quietly at his drawing board doing what he loved, bringing laughter to the world through his two comic strips, B.C. and Wizard of Id. Shortly thereafter, Bobby Hart, Johnny's wife, assembled a team with the best qualifications to carry on her husband's legacy. They share his DNA. The creative team lead by grandson Mason Mastroianni, B.C. cartoonist; grandson Mick Mastroianni, Wizard of Id writer and contributing B.C. writer; daughter, Perri Hart, writer, letterer and colorist; and daughter Patti Hart, business coordinator will ensure that B.C. and Wizard of Id continue for future generations to enjoy.

CONTACT: Sales, Brad Bushell     203.656.2353 Brad(at)johnhartstudios(dot)com.

© John L. Hart FLP. All rights reserved.

Kim Campbell Beasley, John Hart Studios, http://www.johnhartstudios.com, 765 744 7577, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.