The Rhythm of Business Principals to Present Webinar for Alliance Professionals

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Jan Twombly and Jeff Shuman Will Discuss VitalSigns™ Assessment Tool, Which Helps Measure and Manage Business Collaborations, as Part of ASAP Webinar Series

Janice Twombly, CSAP, president of Boston-area alliance and collaboration management consultancy The Rhythm of Business, Inc., and Jeffrey Shuman, CSAP, Ph.D., principal of The Rhythm of Business and professor of management at Bentley University, will present a Web seminar on October 30, 2013, entitled “Beyond the Health Check: Implementing an Alliance Operational Effectiveness Program.” This webinar is presented by The Rhythm of Business, Inc., and by the Association of Strategic Alliance Professionals (ASAP), and is part of the ASAP Webinar Series.

The webinar, which will take place from 12:00 p.m. to 1:00 p.m. ET on October 30, will use as its starting point the concept of the “alliance health check,” a tool many strategic alliance professionals are familiar with and have used some version of to manage and measure their own business alliances. As Twombly noted, however, “Too often, such exercises merely focus on the rather fuzzy notion of ‘fit’ between partners and the general sense of satisfaction among alliance stakeholders. But what if we could measure how an alliance is actually running, and whether it’s delivering any of the results promised at its inception?”

Twombly and Shuman will answer that question and take the basic alliance health check to the next level by outlining their own proprietary VitalSigns™ assessment, which is intended to provide a comprehensive view of where an alliance is running smoothly and fulfilling its promise, and where the metrics show gaps in perceptions between partners of alliance operations and results. More specifically, the presenters will show how to implement an assessment that will produce a set of metrics that can be tracked and compared over time, as well as how to implement and operationalize an ongoing alliance effectiveness program that answers such critical questions as:

  •     Is the alliance generating the outcomes both partners seek?
  •     Is the alliance’s operating environment conducive to generating outstanding outcomes?
  •     What strategic tensions are adversely affecting the alliance’s operations?
  •     Is the collaboration among alliance team members effectively leveraging the resources and currencies of the partners to produce outstanding outcomes?

Built on The Rhythm of Business’s framework for high-performing business collaborations and conceived by Twombly and Shuman, the VitalSigns™ assessment puts the focus squarely on alliance outcomes. This emphasis helps alliance professionals see their alliances more clearly—in terms of their actual results—by treating alliances as entrepreneurial entities that, properly measured and managed, can achieve ever greater success.

For information on this webinar and to register, go to The webinar is free for ASAP members, and $49 for nonmembers.

About The Rhythm of Business, Inc.
The Rhythm of Business provides expert alliance and collaboration management consulting and education services to global companies, not-for-profit organizations and government agencies. The firm guides organizations through the earliest stages of developing their alliance capability, and works with alliance management leaders to enhance alliance performance and extend the alliance capability enterprise-wide.

Informed by groundbreaking research and more than a decade of hands-on work with clients across diverse industries, The Rhythm of Business supports clients through all the steps required to design, implement, govern, expand, optimize, measure and assess strategic alliances and other collaborative networks. Customized learning programs and other educational offerings blend theory and practice with an eye toward delivering alliance success.

The Rhythm of Business, Inc., is based in Newton, Mass., USA. For more information, visit

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Michael Burke
JW DeWitt Business Communications
(413) 665-4958
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Janice Twombly
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