NOHO, INC. Announces James Tonkin As Their New Director Of Business Strategy

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Tonkin takes on new role to assist NOHO in achieving instrumental success in its continued growth and building on the success of its current sales and marketing strategies.

NOHO, Inc.

James Tonkin's expertise and unparalleled knowledge in the beverage industry will be an enormous asset to our company as we continue to capitalize on the success of our NOHO products and expand our global footprint.

James Tonkin has been announced as the Director of Business Strategy for NOHO, INC (OTC: DRNK), the leading functional and premium lifestyle beverage company. In his new position, Mr. Tonkin will guide and support the company’s sales objectives, oversee the development and implementation of new programs to increase market share, as well as oversee innovative branding strategies for NOHO’s portfolio of products which includes “The Hangover Defense” 2 oz. shot and NOHO Gold, a premium drink mixer.

“James Tonkin's expertise and unparalleled knowledge in the beverage industry will be an enormous asset to our company as we continue to capitalize on the success of our NOHO products and expand our global footprint,” says Jay Grdina, CEO of NOHO, Inc. “His infectious energy and cutting-edge ideas will fit right in with our team and we are excited for him to really dig in and get to work.”

Mr. Tonkin joins NOHO with more than 35 years of experience, as the founder of ZICO Pure Coconut Water, as well as HealthyBrandBuilders, a branding and marketing agency with a specific focus in the food, beverage and bottled water industries. Serving as a private sector brand and marketing development professional, Mr. Tonkin has successfully created and implemented business and financial strategies for domestic and international brands which includes domestic cheeses, natural potato chips, functional beverages, and more.

Sharing positive sentiments toward his new role, Mr. Tonkin states, “After meeting with Jay Grdina and his executive management team, it seems clear that their passion and business acumen will drive NOHO to achieve strategic market success as a lifestyle brand in the beverage arena. I look forward to leveraging HealthyBrandBuilders’ expertise to expand the company’s portfolio of brands to more consumers around the globe.”

NOHO, Inc. is more than pleased to have Mr. Tonkin as a part of the team and looks forward to his generous contribution to the company.

For more information about NOHO, visit

ABOUT NOHO - Premium and Functional Lifestyle Beverage

Distributed by Dolce Bevuto, Inc., a wholly owned subsidiary of NOHO, Inc., NOHO “The Hangover Defense” 2 oz. shot and NOHO “Premium Lifestyle Beverage” Gold 8.4 oz. can, are category leaders that are changing how consumers support their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and electrolytes making it as healthy as it is reliable. This beneficial carbohydrate, sugar, and caffeine free drink has quickly widened its distribution from California, Arizona, Nevada, North Carolina, Pennsylvania, Tennessee, Kentucky, Georgia, Louisiana, Florida, Pennsylvania, and Delaware, to now include Texas, New York, Miami, Idaho and Colorado. International markets include Ireland, UK, Mexico, Austria, amongst others. NOHO is currently sold at 7-Eleven, Circle K, Duane Reade, BevMo, ampm, Terrible Herbst, Mobil on the Run, Total Wine, SPECS, Roger el Jefe, and more. The expanding list of hotels and hotel chains already using NOHO include: The MGM Casino, W Hotels, Westin, J.W. Marriot, Ritz Carlton, Shore Club, and the Sagamore, to name a few.

NOHO Gold, in an 8.4 oz. can, has taken over the nightclub scene, and is the new premium mixer and healthy drink alternative. Packed with nutrients and electrolytes and contains NO energy components - NOHO Gold’s refreshing flavor and only 30 calories makes it a phenomenal beverage, as well as the perfect universal mixer.

For additional information on NOHO, please visit and follow NOHO on twitter at

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Christina Rice
LuxeLife Media Inc
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