“Buy Local” is Focus for Directory Publisher

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"Buy Local" is important for all local communities in order to survive and continue to thrive. Valley Yellow Pages has changed the focus of their directory covers to embrace this community-wide message.

“We have changed the cover of our local directories to be more consumer focused with the goal of establishing a stronger connection between the local patron and the local consumer,” said Lynette Garabedian, Valley Yellow Pages' Marketing Manager.

This week, bright yellow books with a prominent, red “Buy Local” tag began arriving on the doorsteps of consumers and businesses throughout the San Jose and Santa Clara areas. Inside the book are phone numbers, addresses and an enormous supply of details provided directly from local businesses throughout the area. This book is not a new resource; however it is a fresh look for the Valley Yellow Pages directory aimed directly at encouraging consumers to focus on the value of buying locally from businesses located right in their communities.

“We have changed the cover of our local directories to be more consumer focused with the goal of establishing a stronger connection between the local patron and the local consumer,” said Lynette Garabedian, Valley Yellow Pages' Marketing Manager.

This is a value to consumers and local business owners because they all want to see local dollars stay in the local community rather than going outside of the area.

“We understand that not every purchase can be made locally and that some must be made online or outside of the city, but it is important that we emphasize to our friends, family, customers, co-workers, and anyone that we come into contact with that 'Buy Local' isn’t about the good of Valley Yellow Pages; it is about the good of the community overall,” said Sieg Fischer, President/CEO of Valley Yellow Pages.

In addition to changing the look of their directories, Valley Yellow Pages is also providing every advertiser with a “Buy Local” window cling to place in their storefront window and “Buy Local” buttons for their staff to wear.

About Valley Yellow Pages
Valley Yellow Pages is headquartered in Fresno, CA. The company is dedicated to being an active part of all the communities it services and gives back in the form of participation and donation. Valley Yellow Pages directories are published annually and delivered to households and businesses in 46 different markets in Northern and Central California. Valley Yellow Pages is the largest independent directory publisher in Northern and Central California and the third largest independent publisher in the nation. Valley Yellow Pages online directory is myyp.com and their mobile apps can be found on Android, iPad, iPhone and Blackberry platforms.

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Lynette Garabedian
Valley Yellow Pages
+1 (559) 251-8868 226
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