Biker Billy Roars into Wausau: Dairyland Cycle®, Provider of Motorcycle Insurance to Bring Motorcycle Enthusiast and Cooking Celebrity to Area

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Biker Billy will attend the Chili Chilly Ride, Saturday, October 26 at Harley-Davidson of Wausau. The first 200 visitors will receive a complimentary chili thermos, courtesy of Dairyland Cycle® and Harley-Davidson of Wausau.

motorcycle insurance, Biker Billy

Biker Billy and Dairyland Motorcycle Insurance

Like Dairyland Cycle®, Biker Billy is a strong advocate for motorcycle safety. We’re extremely excited to welcome him to central Wisconsin.

Central Wisconsin residents will have the chance to meet motorcycle enthusiast and cooking celebrity Biker Billy.

Biker Billy will attend the Chili Chilly Ride, Saturday, October 26 at Harley-Davidson of Wausau. The first 200 visitors will receive a complimentary chili thermos, courtesy of Dairyland Cycle® and Harley-Davidson of Wausau.

"Alright, ride on over to Wausau Harley-Davidson and join me for some fiery food, fun and laughter at the Chili Chilly Ride and help support the Humane Society of Marathon County!" says Biker Billy.

Author of four cookbooks and host of the syndicated public access show Biker Billy Cooks with Fire, Biker Billy will conduct a cooking demonstration and sign copies of his cookbooks, Biker Billy Cooks with Fire and Biker Billy’s Roadhouse Cookbook. He’ll cook Chipotle Cheese Cornbread, made with spicy chipotle peppers, rich buttermilk and of course, Wisconsin cheddar cheese. He’ll also be demonstrating a delicious burrito recipe.

His appearance is sponsored by insurance provider Dairyland Cycle®.

“Biker Billy embodies the spirit of motorcycling, good friends and good food,” said Dairyland Cycle® marketing manager, Carrie Feinen. “Like Dairyland Cycle®, Biker Billy is a strong advocate for motorcycle safety. We’re extremely excited to welcome him to central Wisconsin.”

The Chili Chilly Ride, which has been running for over five years, raises money for the Humane Society of Marathon County. The event kicks off at 9 a.m. with a group ride followed by the cooking demonstration and chili contest. Biker Billy’s cooking demonstration is scheduled for 12:30 p.m. or at conclusion of the ride. Samples of the Chipotle Cheese Cornbread will be served with chili.

Biker Billy burst onto the syndicated television scene twenty years ago with his cooking show. His first cookbook, Biker Billy Cooks with Fire, was published in 1995. Called the “Johnny Appleseed of the pepper world,” Biker Billy specializes in down home cooking with a fiery kick, often in surprising ways. The W. Atlee Burpee Seed company even named a jalapeño pepper seed in his honor.

About Dairyland Cycle®:

Dairyland Cycle® offers motorcycle insurance products that are among the best in the industry and provides quality coverage along with a wide variety of discounts throughout the United States.

Dairyland Cycle® property and casualty coverages are underwritten by Dairyland Insurance Company or Patriot General Insurance Company, Stevens Point, WI. In Texas, Dairyland Cycle® property and casualty coverages are underwritten by Dairyland County Mutual Company of Texas, Austin, TX. In California, Dairyland Cycle® property and casualty coverages are underwritten by Viking Insurance Company of Wisconsin, Stevens Point, WI. Policies, coverages, benefits, and discounts are not available in all states. See your policy for complete coverage details.

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Vinnie Garth, Associate Director of Sales

Stephanie Smith, Director Corporate Communications
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