Mudlick Mail Expands Service to HVAC Industry

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Direct Mail Provider Targeting 13,000 Heating, Ventilation and Air Conditioning Businesses Nationwide

“We can help these companies identify the best audience for their services and help them distinguish themselves from the competition with compelling offers sure to drive sales,” Mudlick Mail President Tim Ross.

Direct mail provider Mudlick Mail is making its innovative marketing campaigns available to heating, ventilation and air conditioning businesses nationwide. After serving a small segment of the market for several years, the company is launching a campaign to market its offerings to more than 13,000 HVAC professionals.

Mudlick Mail’s goal is to use its targeted approach to help HVAC companies reduce the seasonal nature of their business and capitalize on pent-up demand for their services.

“Mudlick Mail is uniquely-positioned to help HVAC companies take advantage of recent industry shifts. After experiencing revenue decreases because of the poor housing market and weak construction activity, HVAC professionals are anticipating significant increases in business,” said Mudlick Mail President Tim Ross. “We can help these companies identify the best audience for their services and help them distinguish themselves from the competition with compelling offers sure to drive sales.”

Mudlick Mail’s marketing campaigns are developed using in-depth market research, allowing clients to focus on customers by income, geographic area and other key demographic details. The company also provides a turn-key suite of direct mail services to reach customers, including: postcard design, printing, listing services, postage, delivery and tracking analysis for one flat fee.

The company also offers a database-matching program that gives clients the ability to see where their customers are coming from and better judge the results of their campaigns.

“The team at Mudlick showed us how to use direct mail effectively. Thanks to their partnership, we are increasing sales with new customers, replacement units and routine maintenance,” said Art Ragsdale, owner of Dallas-based Ragsdale Heating, Air & Plumbing.

In addition to helping HVAC companies craft compelling offers, Mudlick Mail provides the flexibility to mail low quantities and doesn’t tie clients to long-term contracts. The company is offering new HVAC clients $250 off their first order.

Mudlick Mail counts more than 900 customers in the United States and Canada. After posting a 37 percent increase in revenue in 2012, company officials are anticipating a more than 45 percent growth rate in 2013.

For more information visit http://www.mudlickmail.com.

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