OwnerListens enabled all exhibitors at Taste of DC to receive and respond to direct, private, and anonymous feedback from the 60,000+ attendees over the weekend utilizing the exact geo-location of each exhibitor’s booth/table at the street festival.
Palo Alto, CA (PRWEB) October 24, 2013
Over the Columbus Day Weekend, OwnerListens piloted its Special Events Feedback Service with Taste of DC, the region’s largest food festival. The event also served as a launch base for OwnerListens’ core product: a private, and anonymous feedback platform that helps consumers get better service while eliminating negative social media mentions. The product was received with astounding success by local DC businesses.
For the pilot, OwnerListens enabled all exhibitors at Taste of DC to receive and respond to direct, private, and anonymous feedback from the estimated 60,000+ attendees over the weekend utilizing the exact geo-location of each exhibitor’s booth/table at the street festival.
Over 85% of local business exhibitors on board with the service and almost all reported receiving meaningful feedback through the platform. On average, each attendee utilizing the OwnerListens location aware mobile app provided feedback to 6 exhibitors. Feedback ranged from complaints about service, taste, and cleanliness, to compliments about the staff and food, inquiries about the businesses’ primary location, and even requests for recipes!
Local festivals and events can be a gamble for reputation-sensitive local businesses. For a steep price, these events provide businesses access to large potential customer bases in a short period of time; however, such events commonly put the reputation of exhibitors at risk. Lines can get long, customers can become impatient or unruly, and event coordinators can encounter hitches. Vendors are pushed to their limits trying to get food and drinks delivered to attendees as quickly as possible. In short, businesses are left vulnerable to negative reviews online that can ultimately impact their bottom line.
OwnerListens alleviates the pain points on both sides by allowing attendees to send any compliments, complaints, suggestions, or questions to someone with authority and in real-time. Because the message gets sent to the owner/manager, this is a better alternative for customers than harming a business’s reputation online by posting a negative review on sites such as Yelp. Owners/Managers receive feedback via email/sms and can address issues in real-time. It’s a win-win for both sides.
OwnerListens also enabled the Taste of DC event coordinators to receive feedback during the event in order to improve future events. Based on the success of the pilot Taste of DC is currently in discussion for deploying the service at future events.
OwnerListens is continuing to grow in the DC market organically and will gradually open up the Special Events Feedback Service to event coordinators across the country.
Interested event coordinators should contact events(at)ownerlistens(dot)com.
Co-founded by restaurant owner and tech entrepreneur Oren Dobronsky (Oren’s Hummus Shop, InfoLinks), OwnerListens raised a $1.1 million round of funding earlier this year. OwnerListens registered business base has organically grown from its co-founders single location, Oren’s Hummus Shop in Palo Alto, to now include 2500+ businesses across 48 states.