Greenberg Traurig Represents Providence Apparel in Acquisition of Gerber Childrenswear

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Greenberg Traurig Represents Providence Apparel in Acquisition of Gerber Childrenswear

A multi-office team of attorneys at international law firm Greenberg Traurig represented Providence Apparel Inc. in its strategic acquisition of national apparel brand giant Gerber Childrenswear LLC from Sun Capital Partners, Inc., a Boca Raton private investment firm specializing in leveraged buyouts and investments in market-leading companies. Terms of the private transaction, which closed today, were not disclosed.

For Providence, the acquisition represents an opportunity to expand its significant retail product line. Gerber Childrenswear distributes infant and children’s apparel and related products under its flagship Gerber brand and the Onesies brand. Both brands are primarily distributed throughout North America in mass market and national retail chains. The company also markets infant and children’s apparel in department and specialty stores under licensed brands including Jockey for Kids, Lamaze and the National Football League.

“We are very proud to have helped our client develop a unique strategy to differentiate its bid and stand out among the many other well-qualified, attractive suitors in this high-profile auction,” said David A. Barkus, a Greenberg Traurig Miami Corporate & Securities shareholder who worked on the transaction. “A significant part of that strategy involved working with Arthur J. Gallagher & Company to use representations and warranties insurance to strengthen our bid and help move the transaction along more smoothly. Greenberg Traurig is among the few law firms nationally who are utilizing innovative solutions like representations and warranties insurance to help our clients achieve their goals.”

Barkus served as co-lead counsel along with Tax Shareholder Ozzie A. Schindler (Miami) and Corporate & Securities Shareholder Aaron T. Slavens (Miami). The team was supported by: Real Estate Shareholder Gavin M. Loughlin (Miami); Tax Shareholder Harry J. Friedman (Fort Lauderdale); National Environmental Practice Group Co-Chair Kerri L. Barsh (Miami); Tax Shareholder Mindy B. Leathe (Miami); Intellectual Property Shareholder Manuel R. Valcarcel (Miami); and Corporate & Securities Shareholder Todd A. Miller (Miami).

Apparel was represented by investment banks Marketing Management Group (MMG) and Capital Financial Advisors. Sun Capital was represented by investment bank Oppenheimer and law firm Kirkland & Ellis.

About Greenberg Traurig, LLP
Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 1750 attorneys serving clients from 36 offices in the United States, Latin America, Europe, the Middle East and Asia. Greenberg Traurig is among the Top 10 law firms on The National Law Journal's 2013 NLJ 350, an annual ranking of the largest firms in the U.S. For additional information, please visit http://www.gtlaw.com

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Julia Wakefield
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