Study Exposes the 24/7, Mobile-Driven Lifestyle of Residential Rentals

Share Article

Almost sixty percent of all online rental housing search activity is done outside of normal business hours, and over one third of all rental housing search activity is performed on a mobile device. These are just some of the intriguing findings published in a study conducted by ShowMojo, the pioneer in online scheduling and prospect nurturing for residential rentals.

News Image

Did you know that almost sixty percent of all online rental housing search activity is done outside of normal business hours? And that over one third of all rental housing search activity is performed on a mobile device?

These are just some of the eye-opening learnings shared by ShowMojo, the pioneer in online scheduling and prospect nurturing, after the company analyzed the data it had collected from the 2013 summer rental season.

The study, titled "The 24/7, Mobile Rental Search Culture", details a rental industry that is ever-moving. The study delves past search and into appointment scheduling behaviors.

Some of the more surprising findings include:

  • Approximately 52% of prospective renters submit their showing appointments outside of regular business hours (when the landlord or property manager has a service like ShowMojo to provide this capability).
  • Prospects submit showing appointments on mobile devices (smartphones and tablets) 30% of the time.
  • Mobile devices (smartphones and tablets) are used 70% of the time for post-scheduling activity such as responding to confirmation requests.

The complete study can be accessed here: http://try.showmojo.com/247-mobile-rental-search/.

About ShowMojo

ShowMojo is the only online service that enables landlords, property managers, leasing agents, and Realtors to schedule and confirm showings with prospective renters and buyers online. With its growing suite of features including showtime clustering, automated follow-ups, custom screening questions, and tenant/owner notification, ShowMojo can reduce by up to 80 percent the time residential real estate companies spend booking showings, coordinating the schedules of multiple parties, and diligently nurturing prospective renters and buyers.

Based in Chicago, IL, ShowMojo has scheduled showings across North America -- from Ottawa, Canada, to Pukalani, Hawaii. For more information, please visit: http://showmojo.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katja Kutzschbauch
Visit website