Hip Hop Artist Tyson Amir Defies the Music’s Reputation

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New Album “Purpose” Gives Intellectual Substance to Music and Fundraising Campaign Launches to Teach “Live with Purpose”

At the age of 33, Tyson Amir music brings a cerebral pulse to Hip Hop music with his hit song “Purpose”. The son of activists of the 60’s, who fought for equality in the American Civil Rights movement, has brought classic Hip Hop to the spotlight with a passionate claim to positivity, love, and peace. It’s penetrating music that pushes fans to question their very core—their purpose. Parallel to the release of the album comes Tyson Amir’s Indiegogo.com campaign to teach the world, “Live with Purpose”.

Tyson’s music resonates with his brilliant lyrics, his lyrical timing, his choreography of emotion and conviction; and has christened him one of the most dynamic rappers of his generation. Partnering with composer Ridwan Bass in 2010, after a decade of planning and conviction, the two artists create an adrenalin rush unsurpassed in today’s music world with “Purpose”.

A listener has to remind themselves that Tyson Amir is only 33 years of age because his music takes you back to the 60’s and into the future simultaneously—a time machine sensation that triggers emotion of culture, history, and inequality then catapults you into empowerment of present day to have purpose—one inhales his commitment; his eternal fight for a better place. “This album gives voice to that internal dialogue that many of us face at different points in life. As the intro says, ‘this is not a lecture’. We’re not preaching, we’re just making music with a message that open hearts and minds can feel,” says Tyson.

“Purpose” is the title track and lead single off the debut album from Tyson onBEATS however it will go beyond the CD and will generate to a movement having incredulous impact on the millennial generation. According to Tyson, “I want to celebrate people of purpose and help create a culture of folks that know their purpose and honor it in their daily lives. That’s what our “Live With Purpose” campaign is about. The music is one thing. It’s our creative expression, but life is more than just beats and rhymes. Live with Purpose is the extension of that idea outside of the music.”

Partial proceeds from “Purpose” to benefit Warrick Dunn Charities and Children of the Night. Music produced by onBEATS of New Andalus Music; lyrics written by Tyson Amir of Freedom Soul Music; and video directed by Shihan Chowdhury of Shihan Pictures. To share in this campaign, go to, http://www.tysonamir.com.

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