(PRWEB UK) 25 October 2013
The Quarterly Underwear Club officially launches globally at 10am this Monday, 28th October, for six weeks.
Mens underwear has seen little innovation in decades, having been dominated by designer brands and high street stores churning out the same old cheap cotton styles in tacky plastic packaging. Hamish Lawson, founder of DaDa Underwear believes something worn more than any other item of clothing for the majority of a man's life, deserves some innovation.
“Compared to the innovation you see in sportswear and the variety of women’s lingerie, we felt that men’s underwear has just been left behind. The Quarterly Underwear Club turns an often forgotten chore into something fun, allowing men to select the underwear that suits their lifestyle and receive it quarterly.”
DaDa has spent over three years developing the most comfortable underwear available. After speaking with hundreds of men, they realised men needed more choice and more variety so they started by working with various fabric manufacturers to develop the softest yet most functional fabrics available.
"Cotton is cheap but not very soft or breathable so we've worked with fabrics made using seaweed, bamboo and even coconuts that are much softer than cotton and anti-bacterial, moisture wicking and temperature regulating, making it perfect for underwear."
They have developed nine different styles so men can choose what suits their lifestyle and tastes- from a boxer for relaxing in the summer to a long-john for winter sports, the Quarterly Underwear Club has every man covered. The more people that join the club, the more fabrics and colours they'll be able to choose from encouraging men to share the club with their friends.
A commitment to good underwear that every man should have.
DaDa have always focused on comfort and in a recent survey of hundreds of customers, 88% said DaDa were their most comfortable pairs. They have press samples in stock, just get in touch.