New Hayes, Inc. Resource Decodes Media Hype Surrounding Health Topics in the News

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New feature provides facts and context so readers can cut through the spin.

Wading through the avalanche of media publicity that accompanies the release of new healthcare innovations or recommendations can be confusing and time consuming. To help consumers and professionals cut through the media spin surrounding hot health topics, Hayes, Inc. created its latest product, Decoding the Hype. This new resource, which launches as part of the Hayes News Service, takes a deep dive into the science supporting new health technologies that have been spotlighted in the popular media and gives readers a balanced perspective on these clinical innovations. Decoding the Hype also will address controversial issues such as screening mammography and estrogen-replacement therapy, two topics that have recently received broad media coverage.

“While the Internet, TV, and social media have made health news more available than ever, the real message sometimes gets lost in the spin,” says Jill Shuman, MS, CCMEP, Director of the Hayes News Service. “The new Decoding the Hype feature offers payers, providers, and consumers an evidence-based, contextual approach to help sift through the hype and get to the bottom line.”

Decoding the Hype articles will be emailed to subscribers who opt in to receive them. They will also be posted to the News Service section of the Hayes website. To receive Decoding the Hype features by e-mail as soon as they are published, subscribe to News Service Alerts at: http://www.hayesinc.com/hayes/communication-opt-in-form/.

About Hayes
Hayes, Inc., an internationally recognized leader in health technology research and consulting, is dedicated to the delivery of high-quality healthcare and improved outcomes through the integration of evidence into decision making and policy development. The unbiased information and comparative-effectiveness analyses we provide enable evidence-based decisions about acquiring, managing, and paying for health technologies. Our worldwide clients include hospitals, healthcare systems, government agencies, health plans, and employers.

For more information about Hayes, Inc. and its products and services, visit http://www.hayesinc.com. Or, contact Hayes, Inc. by mail at 157 S. Broad Street, Lansdale, PA 19446; by telephone at 215.855.0615; by e-mail at kmatthias(at)hayesinc(dot)com; or by fax at 215.855.5218.

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Karen Matthias
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