Evaluating the ROI of each campaign to understand what is (and isn’t) working is essential, but so is understanding how your customers feel about your brand and the content you’re creating.
Toronto, Canada (PRWEB) October 23, 2013
When it comes to your customers, it’s not what you say so much as how you make them feel. This was the driver behind Uberflip’s recent video infographic, Consumers & Brands: A Love Story. In it, Uberflip answers two key questions: How do customers really feel about brands that create custom content, and do brands that invest the time and effort in content marketing come out on top?
“As marketers, we’re often focused on the quantitative data around our marketing efforts. We measure things like the number of re-tweets, the number of likes on Facebook and the number of views on YouTube,” says Hana Abaza, Director of Marketing at Uberflip. “Evaluating the ROI of each campaign to understand what is (and isn’t) working is essential, but so is understanding how your customers feel about your brand and the content you’re creating.”
Click here to see the video: http://www.uberflip.com/blog/videographic-consumers-brands-a-love-story
According to the Content Marketing Institute, brands are now using an average of 12 content marketing vehicles for their campaigns, whether they be blogs, eBooks, videos, social media posts or infographics. And while most companies report a higher ROI through content marketing than with traditional marketing efforts, little is being done to determine how customers actually feel about custom content. Turns out, content marketing is a win-win for both customers and the brands they’re following.
Here are some key insights:
- 61% of consumers love brands that publish custom content
- 90% of consumers find custom content useful
- Three quarters of consumers feel that brands that create custom content want to establish good relationships with them
- Interesting content is a top 3 reason people follow brands on social media
Data sources for this video infographic include Custom Content Council, TMG Custom Media, Content+, and Content Marketing Institute.
Uberflip empowers marketers to take control of their content experience. Since 2009, Uberflip’s clients have been converting PDFs into branded, page-turn Flipbook experiences. Now with Hubs, marketers can bring all of their content - videos, blogs, social feeds, eBooks and more - into one centralized , responsive and engaging front-end with no programming required. Visit Uberflip’s own Hub for a first-hand look.