Cynopsis to Host Leveraging Social Media to Drive Tune-In and Ratings Webinar on November 21

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The webinar takes place on Thursday, November 21 from 1:30 to 3:00 p.m. EST.

One of the hottest topics in media today is the effect of social media on television ratings. Nielsen released research this summer that said the volume of tweets affects live TV ratings 29% of the time – and that number is only expected to rise. Which is why Cynopsis is presenting the webinar, Leveraging Social Media to Drive Tune-In and Ratings, in which thought leaders share their tactics and strategies for using social media to grow audience and increase engagement.

This webinar will reveal best practices to leverage social media to spread the word about programming and generate the kind of excitement that boosts viewership. Cynopsis Editor, Lynn Leahey, along with the following experts, will host the November 21 webinar: Deirdre Bannon, VP Product at Nielsen SocialGuide; Jake Katz, VP Audience Insights & Strategy at REVOLT and Dana Ortiz, VP Brand Marketing at Syfy.

During this information-packed 90-minute webinar, attendees will learn how to:

  •     Maximize the latest methods to merge social media with programming to increase audience engagement.
  •     Optimize new trends such as “visual social conversations” which employ user-generated animated GIFS and short videos that translate into concrete ratings results.
  •     Uncover the social media influencers who matter most, to drive action as well as awareness.
  •     Determine which social media platforms, including Twitter, Vine, Instagram, Tumblr and Facebook, are best-suited for your programming and demographic.

This highly interactive webinar will allow for real time Q&A’s to ensure specific questions are answered. To register for Cynopsis “Leveraging Social Media to Drive Tune-In and Ratings” webinar, visit:

Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.

About Cynopsis Media:
Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis: Digital and Cynopsis: Sports daily e-publications, weekly Cynopsis: Kids and Cynopsis: Classified Advantage e-publications, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit

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Jenn Ocampo
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