Branding and Marketing Agencies to Share Space, Strengths

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The Medical Package, a full-service advertising agency devoted to the medical space, has joined forces with The Nicholson Agency, winner of over 500 awards in consumer, retail and business-to-business advertising.

TMP and TNA offer medical marketing and integrated branding campaigns for the medical space.

The owners of The Nicholson Agency and The Medical Package have announced a strategic relationship to better serve clients.

We will continue providing standout medical marketing for national and international clients while uniting our focus on local clients to help the region's business community thrive.

The Medical Package® and The Nicholson Agency today announced a strategic relationship. The two award-winning agencies have moved to a newly renovated office building, and Jay Nicholson also now serves as Executive Creative Director for The Medical Package LLC. Located at 1200 E. Woodhurst, Building P, Springfield, Missouri 65804, the newly aligned agencies will share creative resources to offer clients additional benefits and expertise. While both parties will retain their agency brands, they will often work as one creative group. "Together, our companies will continue providing standout marketing for national and international clients while uniting our focus on local clients to help the region's business community thrive," stated The Medical Package President & CEO Laura McCaskill.

Key members for The Medical Package and The Nicholson Agency share core values and creative philosophies, as McCaskill addressed: "Jay and his talented associates have demonstrated time and again that, much like my medical marketing team, they believe in building brands that capture the imagination for their respective markets. It's also a great fit because each team recognizes ethical communication is a must for effective brand messaging. Consumers and decision makers demand ethical brands with marketing they can trust. For our clients, establishing that trust starts with us and the campaigns we create."

The Nicholson Agency Founder & Principal Jay Nicholson agrees that the combined talents of both marketing agencies will yield excellent results for the brands they represent. "My people and I are thrilled to join efforts with a team of creatives as experienced and innovative as The Medical Package," said Nicholson. He continued, "By melding our creative insights with theirs, we can put the proven strengths of both teams to work for the brands we grow. We're all looking forward to continue attracting and motivating loyal audiences for clients in Springfield, the U.S. and Europe."

The Nicholson Agency

Nicholson brings branding and marketing knowledge gained over the course of more than three decades in advertising. He and The Nicholson Agency have earned over 500 Addy Awards, ranging from "Radio Best National Award" to many "Judges' Choice" and "Best of Show" honors. The agency's music division has created ad jingles with impressive results for companies in more than 20 U.S. states, leading Nicholson to co-found Money Music Incorporated with Ned "The Band" Wilkinson in 2004. The Nicholson Agency currently showcases a portfolio boasting upward of 3,000 ads crafted for 300-plus clients over 30 successful years. "And we're just hitting our stride," noted Nicholson.

The Medical Package

Recipient of over 25 advertising awards in 2013, The Medical Package is an industry leader in marketing and integrated branding campaigns for clients in the medical marketplace. Since its foundation in 2009, The Medical Package has steadily grown by producing strategic creative campaigns and measurable results for brands in the healthcare, pharmaceutical, biotechnology and other industries in the U.S. and abroad. The agency's clients have included or currently include Alere, Astute Medical, Critical Diagnostics, Cumberland Pharmaceuticals, Edwards Lifesciences, HMS Health, Kaegem, Siemens Healthcare Diagnostics, Theravance and numerous others.

Shared Strengths

By merging resources and playing to the strengths of each marketing team, the two agencies are now better prepared than ever to offer a range of services, including the following:

  • Branding, identity and package design
  • Print and web advertising campaigns
  • Sales collateral design and writing, including trade show booths and symposium materials
  • Website design, writing and development, including SEO (search engine optimization) and Google AdWords campaigns
  • Tradeshow design and strategy, construction and implementation
  • Music spots and ad jingles
  • Video production, including TV spots, online ads, software tutorials and corporate videos

Asked what ultimately led The Medical Package and The Nicholson Agency to form an alliance, McCaskill concluded, "Separately, each team creates campaigns that really inspire audiences and attract attention for the brands we serve. But creating together? We bring twice the experience and knowledge, along with the never-ending creative drive needed to lead clients to the front of the crowded, quickly evolving market."


For more information about The Nicholson Agency or The Medical Package, visit or contact Director of Client Services Erin Tyler by email at or by phone at 417.890.9728, extension 205.

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