Celebrate The Holiday Season, Professionally

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Online printing company Smart Resolution advises businesses on holiday card etiquette.

Custom Business Holiday Cards

Sample Winter Theme Holiday Card

Now is the best time to order your business holiday cards. It will help you plan ahead while saving money - says Natalie Everaert, VP of Marketing.

Custom business holiday cards may be a great way to let your customers, clients, and partners know you’re thinking of them throughout the holiday season. It also creates an opportunity to show your professionalism and thoughtfulness. There are, however, guidelines businesses should follow when sending out holiday cards.

The first step is to choose holiday cards wisely. Quality is key when you are contacting your associates. It is important to choose a holiday card that is a sturdy stock and does not look handmade. Businesses should try purchasing the best quality cards in their budget by taking advantage of sales that occur on printed holiday products in the months before the holidays.

Another thing to consider when choosing a card is respecting the religious beliefs of the recipients. Though it is not uncommon for companies to express the faith of their employees, it is important to be conscious of others’ beliefs.

The third thing to consider is who to send cards to, where to send them, and when. A great way to build a complete list of who to send holiday cards to, is to keep track of the cards that have been received in the past. It may take several holiday seasons to get a complete list. This list will help businesses notice trends in clients who do not send cards back. Eventually, it may make sense to discontinue sending them cards as they may not celebrate the holidays. When a company is ready to send out the cards, it is important to make sure that cards are only sent to business addresses. Though a relationship with a partner may seem personal, if a business is putting its name on a card, it should be sent to another business address. If holiday cards are not sent in time, the detailed lists or recipients will be all for nothing. It is crucial to get your holiday cards sent out just after Thanksgiving with an intention for them to arrive around the middle of December. This weeks long gap allows for mail to be delivered overseas and accounts for the larger than normal volume of mail the post offices are experiencing during that time.

The key for businesses to make sure they have good holiday card etiquette is to plan ahead. Purchasing cards early and having them addressed, stamped and sealed before Thanksgiving will help the process stay efficient. Smart Resolution’s holiday shop is now open, and you can receive 35% off your holiday cards or Thanksgiving cards until Friday, October 25, 2013.

Founded in 2003, Smart Resolution is an online printing company that offers complete solutions for small businesses seeking value, convenience and professionalism. With a user friendly website and the latest trends in technology, they aim for a growing number of customers to elect them as the online printing company of their choice.

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Kristen Coppolino
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