Ant Farm Brings Call of Duty®: Ghosts Gameplay To Life

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New Gameplay Launch Trailer Is Latest Entry In Visually Stunning Next-Gen Campaign

Leading entertainment advertising agency Ant Farm has partnered with Activision and its award-winning developer Infinity Ward to showcase a comprehensive series of next generation gameplay trailers for Call of Duty: Ghosts, the latest installment in the blockbuster Call of Duty® franchise.

Today’s release of the epic gameplay trailer continues a campaign-long series of striking gameplay spots that began with the May 21 Reveal Trailer (which has received more than 18 million online views), and has gone on to include the groundbreaking presentation of Call of Duty: Ghosts at E3, as well as key reveals of multiplayer and single-player trailers. Ant Farm has produced multiple gameplay trailers and commercials for the campaign, in addition to the mnemonic design and graphics packages, all featuring creative that was brought to life with in-engine gameplay, including:

  •     Reveal Trailer, released May 21, 2013
  •     Behind The Scenes Preview, released May 21, 2013
  •     Tech Comparison Video, released May 21, 2013
  •     E3 Attract & Show Mode, event June 11-13, 2013
  •     Global Multiplayer Reveal Event, event August 14, 2013
  •     Gamescom: Blitz Game Mode Trailer, event August 21-25, 2013
  •     Free Fall Downloadable Bonus Map Preview Video, released August 28, 2013
  •     Single Player Campaign Trailer, released September 10, 2013
  •     Squads Trailer, released October 3, 2013
  •     Gameplay Launch Trailer, released October 21, 2013

"We’re proud to continue our extensive support of this iconic gaming franchise," said Rob Troy, Co-President at Ant Farm. “With Call of Duty: Ghosts, Activision and Infinity Ward have created an extraordinary entertainment property. They have collaborated closely with us to craft one of the most unique and dynamic campaigns the entertainment world has ever seen, and we’re excited to continue to present this amazing series to a new generation."

Call of Duty: Ghosts is rated M by the ESRB and is scheduled for release on November 5.

Ant Farm has been honored numerous times at the Clio Key Art Awards, recently including Entertainment Campaign of The Year, and has also been recognized as Agency of the Year in two of the last three years by the Game Marketing Summit. The Summit recognizes the best and brightest agency stars in the interactive entertainment community.

ACTIVISION, CALL OF DUTY and CALL OF DUTY GHOSTS are trademarks of Activision Publishing, Inc. Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. All other trademarks and trade names are the properties of their respective owners.

Ant Farm is part of Omnicom Group Inc.

Ant Farm

Leading entertainment advertising agency Ant Farm is dedicated to creating unforgettable campaigns for every facet of the entertainment world, including commercials, theatrical trailers, print and interactive advertising, viral marketing, 2D and 3D motion graphics, music and sound design. Ant Farm has created award-winning work for every major studio and video game publisher. For more information, please visit

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