RC Design Creates Modern Day Legacy of Family Identity and Values

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Newmarket creative agency taps into trend of creating unique family brands.

Completed family coat of arms on shield.

The coat of arms project is a tangible creation a family’s morals, values and motto. It’s a family identity. I think that we forget that a brand can begin right at home.

On Friday, October 18th, RC Design, a digital and print firm in the heart of Newmarket, Ontario presented a client with modern day legacy - a coat of arms emblazoned on a shield.

“Dabbling around in creative is what we do,” says owner, Rob Clark. “We embark on all kinds of creative endeavours daily, from custom web design, to creating compelling digital and print communications, to logo and brand development and this was something totally different.”

Recent family events in the client’s life had him thinking about creating a legacy to acknowledge the importance of family. RC Design was thus commissioned to design a family coat of arms.

When the client was asked what inspired the coat of arms shield: “I really wanted something meaningful; my first dog Lucy, who next to my wife is the love of my life. The swallow represents Lucy’s endless pursuit of the birds, our cherished family home and a beautiful cluster of birch trees my wife and I love,” the client states.

Not a team to stray from a challenge, RC Design thoughtfully illustrated the client’s vision and brought it to life visually from paper, to graphic illustration to shield.

To capture the true essence of the old-English art style, RC Design teamed up with a local artist to illustrate the client’s vision and capture the historical nuance associated with heraldic design. With some finessing, the artwork provided by the artist was turned it into a digital illustration. The artwork was then vinyl-wrapped onto the shield.

Rich colours, both red and green-gold were used as a backdrop in each quadrant, while a royal purple banner floats across the centre of the shield and translates as “love and loyalty forever.”

“It’s a modern day twist on what was historically, a personal family or clan brand,” says Clark. “The coat of arms project is a tangible creation a family’s morals, values and motto. It’s a family identity. I think that we forget that a brand can begin right at home.”

About RC Design

RC Design Inc., located in Newmarket, is an award-winning agency that combines the power of technology and creative design. For nearly 15 years, the business has been entrenched in the communities of York Region and the Greater Toronto Area to deliver powerful results to clients from Toronto to Napa Valley to Vancouver. Whether collaborating with leaders in the global financial industry or with first time business owners of a local cupcake bakery, or with not-for-profit organizations, RC Design has only one goal: to produce compelling creative solutions that provides impact and delivers.

For more information on this project or other creative work, please contact Rob Clark at 905-898-5026 ext. 102 or rclark(at)rcdesign(dot)com.

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Rob Clark
RC Design Inc.
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