Alpharetta, Georgia (PRWEB) October 31, 2013
Electrox Laser Marking Systems, recognized leader in the development and manufacture of premium quality, industrial-grade laser marking equipment for multiple industries (http://www.electroxlaser.com) today announced the launch of several key initiatives designed to expand its reach in the North American Market, with specific focus on the United States.
Ahead of several major new product launches over the next twelve months, the company announced it will open a new Applications Lab in Tyngsboro, Massachusetts. The primary function of the lab is to allow customers to judge the feasibility of their applications and serve as a demonstration facility to aid in the selection of the proper laser configuration for their needs. The innovative lab will features hands-on time with machines, the ability to see testing and meet development engineers.
A key part of the new focus on the Americas is the appointment of Michael Rauch as U.S. National Manager. He will be responsible for Electrox’s operations in the United States, Canada, Central and South America and will lead the company’s overall strategy in order to better serve these regions. An industry veteran and published author, Mr. Rauch has worked for several of the leading companies in the industry with titles ranging from Vice President of Sales and Marketing to Global Product Manager.
“Mike is a well-respected professional with over 20 years’ experience in the laser industry and we believe that he is absolutely the right person to develop our business further in North America,” said Peter Ramsden, Sales Director for Electrox worldwide. “I’m excited about the new products we will be introducing over the next year and look forward to expanding our capabilities and the reach of our company,” Mr. Rauch said, upon the announcement of his new position, “but I’m especially excited about the new expanded applications lab and the advantages it creates for our customers. Now, for the first time, they can really experience the quality and precision of our solutions on their own products before they buy.”
Electrox is a recognized leader in the development and manufacture of premium-quality, industrial-grade laser marking equipment. Over its 40 years in business, it has provided solutions across multiple industries, including automotive, industrial and medical manufacturing. Within its broad product line, it offers yb:Fiber lasers, Vanadate units, CO2 laser and UV solutions. Coupling these lasers with its range of workstations allows Electrox to provide turnkey solutions for nearly any application.