Morse Data Corporation Extends Email Tracking to Email Communications and Digital Delivery Enhancements

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Functionality tracks when customers open Email and click-through rate to measure Email effectiveness and assist with improving customer satisfaction.

InOrder ERP Software

InOrder ERP Software

Tracking click-through and conversion rates is critical in measuring interest and return on investment (ROI). ... It provides insight to successful engagement with shoppers, which is what Email marketing and customer service are all about.

Morse Data Corporation, developer of InOrder Enterprise Resource Planning (ERP) software, has announced the addition of logging responses from Email communication to more Email formats, including its Email Marketing Enhancement, Digital Delivery Enhancement, and Email Communications Enhancement. This logging allows clients to track activity resulting from sending Emails to customers for various order and promotional messages.

The functionality uses keycodes, tracking pixels, and URL references to record when a message is sent, the type of message sent, when the message is opened (open rates), and the number of visits to the web site resulting from the message (click-through rate) to measure conversions. Customers can also use this data to monitor when Email is not being opened, or when it results in a new recipient from a forwarded message, to help keep their mailing lists healthy.

Customer Service reps can see when a message has been sent to enhance the service experience when a customer calls. This functionality can be used with InOrder’s capacity to enable shoppers to choose which Email they receive to increase the effectiveness of selected messages.

“Tracking click-through and conversion rates is critical in measuring interest and return on investment (ROI)," says Matthew Grandt, Senior Software Architect at Morse Data Corporation. "It also provides insight to successful engagement with shoppers, which is what Email marketing and customer service are all about.”

About Morse Data Corporation
In business since 1975 and headquartered in Dover, NH, with technical offices in Orland Park, IL, Morse Data Corporation offers InOrder, a real-time, tightly integrated, single database ERP system for multi-channel merchants, Internet retailers, publishers, and fulfillment solutions providers. The company is a certified Microsoft Small Business Specialist. To schedule a demonstration, call 888-667-7332 or visit http://www.getinorder.com.

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Tony Marchese
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