Real Food Works Receives Investment From First Round Capital and StartUp PHL’s Innovative City-Backed Fund

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Philadelphia Mayor Michael A. Nutter and First Round Capital’s Josh Kopelman Welcome Real Food Works to Philadelphia

Real Food Works, LLC (http://www.realfoodworks.com), a service featuring healthy meals based on the real food diet, today announced that it has received funding from First Round Capital, StartUp PHL, a number of angel investors, and Ben Franklin Technology Partners (BFTP). The announcement was made at a reception at Real Food Works’ headquarters in downtown Philadelphia. Philadelphia Mayor Michael A. Nutter, Deputy Mayor Alan Greenberger, President of Philadelphia Industrial Development Corporation (PIDC) John Grady, BFTP Vice-President Terrence H. Hicks, First Round Capital Managing Partner Josh Kopelman, and Real Food Works Founder/CEO Lucinda Duncalfe spoke at the event. Customers, partners, entrepreneurs, and other members of the Philadelphia startup ecosystem were also in attendance.

“Real Food Works is a great business for Philadelphia,” said Mayor Nutter. “The company’s mission of improving well-being through a healthier diet is a real benefit for Philadelphians. Real Food Works also drives local economic development by working with many partners in the city and region.”

“We are excited to contribute to the growing vibrancy of the Philadelphia startup ecosystem, to be working with an innovative partner in the City of Philadelphia, and that our first investment together is in such a great company and entrepreneur,” said Kopelman. “Real Food Works is tapping into an important trend of healthier eating, and the company’s scaleable model and technology promises great growth. And, of course, backing a proven entrepreneur gives us tremendous confidence.”

Duncalfe commented: “The investments from First Round Capital, Startup PHL and Benjamin Franklin Technology Partners are a vote of confidence in Real Food Works’ vision, technology, and team. We’re grateful for their support, and look forward to working together to make our dream of a healthier America based on a real food diet a reality.”

About Real Food Works
Real Food Works provides a totally new way to get healthy and lose weight based on the real food diet. Real Food Works delivers fresh meals made with only all-natural, whole food ingredients. Uniquely, the meals are developed and cooked fresh by a network of local independent restaurants, which create specific meals to meet the real food diet's nutritional requirements—ensuring delicious, healthy food. Based on the best science available, the revolutionary approach results in transformative, sustainable change. The real food diet has been popularized in New York Times bestsellers including The China Study, VB6, and Whole; the Amazon best-selling documentary Forks over Knives, and by celebrities including Alec Baldwin, Gwyneth Paltrow and Alicia Silverstone. Located in Philadelphia, the company was founded by seasoned entrepreneur and healthy food fanatic Lucinda Duncalfe and is backed by leading investors.

About First Round Capital
First Round Capital is an entirely new kind of venture capital firm built from the ground up to help the world’s best entrepreneurs build better companies. We invest at the seed stage and our experienced partners work side-by-side with founders to help them win. But, we don’t stop there. Our Platform Team solely supports our entrepreneurs in four key areas: business development, recruiting, research and learning. We help connect our entrepreneurs with the resources, talent, and knowledge to take their companies farther, faster. We’ve been fortunate enough to partner with companies like Square, One Kings Lane, Fab, Hotel Tonight, Path, Climate Corporation, Uber, Mint, Bazaarvoice, and 200 other world-changing companies. We invest nationally with offices in San Francisco, New York City and Philadelphia. To learn more about how we’re turning venture capital on its head, visit: http://www.firstround.com.

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Jeffrey M. Smith
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