PFI (Plant Fantasies Inc.) Completes Landscape Design/Build Project for Super-luxe, High Profile Whitman, Madison Square Park’s Latest Condo Conversion

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PFI (Plant Fantasies, Inc.) has completed a major landscape design/build project for ultra-luxe condo conversion, The Whitman, minutes from the Flatiron district and Gramercy Park. The historic building is drawing high price tags and huge attention.

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PFI designed and installed green spaces for three terraces at The Whitman that offer a mix of lounging and recreation to both balance and match the energy of the urban landscape. Photo credit: Rich Caplan.

PFI exceeded all expectations and worked through the night to meet important deadlines. They are creative professionals who constantly surprise and deliver.

PFI (Plant Fantasies, Inc.) has completed a multi-phased landscape design/build project for The Whitman, the ultra-luxe neo-Georgian condo conversion located in NoMad, minutes from the Flatiron district and Gramercy Park, at 21 East 26th Street. The c. 1924 historic six-story building owned and developed by Mitchell Holdings LLC offers viewsheds of Madison Square Park and the iconic MetLife Tower and Flatiron building for four condo units – three full floor units measuring approximately 5000 sf and a Penthouse of over 6500 sf- with lofty price tags ranging from $10 to $25M.

Teresa Carleo, president and CEO of PFI, was tasked to provide outdoor space that was at once intensely private and secluded yet welcoming the vibrancy of the urban landscape with its bustle of movement and sound to echo through and enliven the area.

Mitchell Anders Boodey, the PFI landscape designer in charge of the project, created 1200 sf of treasured rooftop green space to be used for lounging and recreation for three distinct spaces, the Lounge Turf and Terrace; the Interior Terrace and Croquet Turf; and a North facing terrace equipped with a two-holed putting green.

PFI designed and installed clean-lined, sleek interior terraces that match the stylishness of the units’ expansive layouts and furnishings and preserve unobstructed sight lines for the most desirable viewsheds of Madison Square Park, the Metlife Tower and the Flatiron building for all the terraces including those on the Penthouse fifth and sixth-floor. For these spaces, PFI chose bright, synthetic lawns as "grassy expanses" that will stay green. The PFI team created a different look to integrate with the period feel of the brick and concrete façade marked by pilasters and cornices on the exterior terraces overlooking the park by using various shaped and sized plantings including potted boxwood hedges and river birch. Higher, screening plantings were also chosen where needed to insure privacy.

Says David Mitchell, president of Mitchell Holdings LLC, "PFI exceeded all expectations and worked through the night to meet important deadlines. They are creative professionals who constantly surprise and deliver."

Serving New York for over 25 years, PFI is an award-winning design/build firm providing a full array of design, construction, and maintenance services. http://www.pfinyc.com.

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Evelyn Mertens
QED Associates LLC
914-762-6429
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