FeedMagnet Curation Platform Powers Magnum Photos Online Gallery Celebrating Robert Capa’s 100th Birthday

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Magnum Photos deploys FeedMagnet social curation software to enable user-generated photo responses to iconic Robert Capa images online.

FeedMagnet Social Content Curation for Marketing

Magnum Photo FeedMagnet Hub

Social media is a tool capable of demonstrating the influence of great photography.

FeedMagnet, the leading social media content curation platform, has partnered with Magnum Photos to commemorate the 100th birthday of founder Robert Capa by asking photographers everywhere to “Get Closer.”

For the next 100 days, leading up to the opening of the Capa in Color exhibition at the International Center of Photography, Magnum will be posting a set of two photos to http://getcloser.magnumphotos.com/ One image will be a classic Robert Capa photograph, and the other a “response” photo from another professional photographer. Visitors to the site are invited to respond to the same theme daily by uploading their own images to Twitter, Instagram, Flickr or Facebook and tagging them with #GetCloser100.

FeedMagnet’s curation engine allows Magnum to gather mentions of this hashtag from any platform, then organize and moderate the content on the gallery each day, through a user-friendly web interface.

“We saw it as a creative way to engage image-makers everywhere with Capa’s work, but the secondary goal was to highlight social media as a tool capable of demonstrating the influence of great photography,” said Gideon Jacobs, Creative Director at Magnum Photos in a recent interview with TIME magazine. “It’s my hope that our social presence and crowd-sourced imagery positions our photographers as captains of an increasingly democratic medium.”

In addition to the 100-day web hub, FeedMagnet will be used to populate an interactive display during the exhibition so that visitors to the International Center for Photography can review the image threads associated with Capa’s inspirational work.

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