Chicago, Ill. (PRWEB) October 25, 2013
Sponsorship spending on associations and professional membership organizations is expected to total $572 million in 2013, up 4 percent from 2012.
Compared to other property sectors, the increase exceeds spending on fairs and festivals (2.9 percent) and the arts (3.3 percent) but lags sports (6 percent), entertainment (5.1 percent) and causes (4.8 percent) as well as the projected 5.5 percent increase for the overall sponsorship industry.
The increase is fueled by the growing number of associations that have moved beyond signage, goody bag exposure and other standard inventory in favor of integrated packages that offer access to members and other year-round benefits, said William Chipps, IEG Sponsorship Report senior editor.
“Associations and professional membership organizations are boosting non-dues revenue by overhauling their go-to-market strategies from top to bottom.”
Insurance, bank and pharmaceutical companies are the three most active sectors sponsoring associations and membership organizations, with Lifetouch, Goldman Sachs and Nestlé the most active sponsoring brands.
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For more information about IEG and the sponsorship industry, please visit http://www.sponsorship.com or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).