We’ve seen exceptional results this year and in 2014 we will continue to push both technology and publishers to help our partners exceed their performance goals
Austin, TX (PRWEB) October 24, 2013
LIN Digital, a premium provider of digital marketing campaigns for some of the nation’s most respected agencies and brands, today announced their debut at number 17 as a recognized and measured video platform in comScore’s video network rankings based on unduplicated reach.
“We’ve seen exceptional results this year and in 2014 we will continue to push both technology and publishers to help our partners exceed their performance goals,” said Jamie Elden, LIN Digital’s Senior Vice President of Sales, who is also head of entertainment for LIN Media’s digital operations.
LIN Digital leverages proprietary video technology and a premium, on-demand buying model to provide best-in-class video solutions for some of the nation’s leading agencies and brands. Its multi-screen solutions deliver precisely targeted and fully scalable video campaigns across premium publisher inventory, enabling brands to engage their audiences with high quality video experiences in brand safe environments. LIN Digital also partners with industry-standard television and interactive analytics and data providers to drive new methods for comprehensive, cross-platform campaign measurement, offering advertisers a more in-depth evaluation of their multi-channel initiatives.
“Our significant growth providing cross-platform video delivery paired with premium content at both a national and hyper-local scale has allowed us to become a go-to solution for agencies and brands this year,” stated Elden
Mr. Elden will speak at the Digiday Agency Summit today, Thursday, October 24th before an audience of influential agency decision makers and thought leaders. His presentation entitled “Multi-screen Mastery” explores how LIN Digital leverages its rich heritage in broadcast media and robust digital expertise to provide comprehensive integrated solutions that empower agencies to engage audiences across all screens.
About LIN Digital
LIN Digital creates highly customized and effective digital marketing campaigns for some of the nation’s most respected agencies and brands. Leveraging the established footprint and relationships of one of America’s largest broadcasters, LIN Media (NYSE: LIN), its leading premium comScore, Inc.-ranked network of publishers, and its own proprietary technology, LIN Digital empowers agencies, captures the attention of target audiences, and delivers results.
1 comScore Video Metrix Key Measures, Video Advertising Networks – Actual Reach, August 2013. Unduplicated reach was calculated based on total unique viewers per network.