From the feedback that was received from customers, the marketing team realized that finding specific corporate food gift products was getting to be tough.
Monroe, NY (PRWEB) November 12, 2013
In the latest move while preparing for the holiday season, corporate food gift baskets online retailer Print EZ has enhanced the search options on their site. The move comes just before the start of the holiday season and is a specific attempt to make access and navigation more comfortable for consumers.
While launching the new navigation and search components, CEO Morris Rose said, “From the feedback that was received from customers, the marketing team realized that finding specific corporate food gift products was getting to be tough. This is a phenomenon that has taken place over time as the company has expanded the product line. Now there are options to refine search by price and recipients too.”
The Print EZ site has the price filtering option from before. What is new is the addition of the recipient filter that allows customers on the site to choose gifts based on the person the gift is being sent to. The various options provided allow customers to choose gifts designed and created specifically for men, women, offices, executives and employees.
The food gift category is divided into various categories and corporate food gift items are just one among other categories like cookie gifts, fruit gift baskets, gift towers, organic gifts, spa gifts, chocolate gifts and coffee gifts. While the categorization had been done, the only filter to look at specific products was based on price. With the addition of the recipient option, customers can create a smaller range of products based on their need.
Says the marketing manager, “The company plans to refine the search further. As the product range expands further, which it will, more such options can be expected to be seen on the site. However, these will not be added randomly. Customer feedback shall be sought to understand the specific aspects and factors that go into deciding on a specific food gift. There is a thought that the current categorizations may be converted to filters but the decision is not out as yet.”
The efficacy of the filter can be understood with a simple example. There are almost 700 food gifts that are listed on the company website. Going through these is likely to take too much time. A single click to look for food gifts for men reduces the number that you need to go through to a manageable number that can be browsed through much quickly. The reduction in the number of options is not the only aspect. The fact that the options presented are more relevant and more likely to be chosen is the best aspect of the filter option. One of the most used options is the filter for the budget. It allows customers to choose food gift options based on the amount that one wants to spend.
There seems to be a fair amount of activity on the Print EZ front with new products ranges being added, navigation being made easier and new changes being promised by the company officials. While the attempts seem right, one needs to see how the company emerges at the end of the holiday season vis-à-vis the other competitors in terms of acquisitions, turnover and revenue.
Get more information about how Print EZ offers and new launches on Food Gifts Baskets at http://www.printez.com/food-gifts.html or call the company at 1-888-246-0635.
To read more about shop-by-price-food-gifts, click here: http://www.printez.com/corporate-food-gifts.html.
To read more about gift-baskets, click here: http://www.printez.com/gift-baskets.html.
4 N Main St.
Monroe, NY 10950