Eric’s experience at Xbox, coupled with his vision, entrepreneurial spirit and strong track record of driving growth are exactly what OneBeat needs to reach the next level and to deliver on the promise of creating the ultimate shared experiences.
New York, NY (PRWEB) October 24, 2013
OneBeat, the leading multi-platform media and entertainment company dedicated to Electronic Dance Music, announced today that Eric Thompson is joining the company as CEO. Thompson will be responsible for oversight of the leading EDM lifestyle and culture content curator channel and for growing the company’s market-share.
Mr. Thompson joins OneBeat from Microsoft Corporation where he led branded entertainment and business development on behalf of Xbox advertising. In addition to creating several “first-of-their-kind” branded entertainment events at Xbox, he led the efforts that resulted in bringing the OneBeat app to the Xbox platform as well as the first EDM live streaming event, Sensation 2012. Thompson, who in addition to his lifelong involvement with music has almost 20 years of experience in technology marketing and sales and has held positions in Microsoft’s OEM and MSN divisions as well as Intel Corporation, where we worked for nine years before joining Microsoft.
“My career has been all about the melding of technology and music,” says Thompson. “I’m beyond excited to have the opportunity to leverage my business experience and passion for music to help OneBeat grow and lock in its position as the leading, most innovative EDM company around. OneBeat takes a very strategic approach to defining the EDM experience – one which encourages audience participation and fan interaction. The way people connect is through sharing, and EDM is the ultimate shared experience.”
“Eric’s experience at Xbox, coupled with his vision, entrepreneurial spirit and strong track record of driving growth are exactly what OneBeat needs to reach the next level and to deliver on the promise of creating the ultimate shared experiences,” says Mikhail Lapushner, co-founder and executive chairman of OneBeat.
Thompson, a former educator, created the first media arts charter school in Stockton, CA. He holds a B.A. In English and Education from San Jose State University and an MBA from Santa Clara University's Leavy School of Business. He is married with two children.
OneBeat is a multi-platform entertainment and media company dedicated to Electronic Dance Music (EDM). Bridging live and digital experiences, OneBeat connects fans, influencers (including DJs, promoters, and producers) and marketers through original content, live events and news in the EDM world. OneBeat Labs, an educational agency division of OneBeat, curates and develops cultural immersion programs for marketers and brand executives to deepen their understanding of the multi billion-dollar EDM industry while forging meaningful partnerships that connect to this influential millennial market. For more information, please visit OneBeat online at OneBeat.tv or visit the OneBeat Facebook page at http://www.facebook.com/OneBeatchannel. Follow us on Twitter at @OneBeatchannel.
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