Razorfish Names William Lidstone and Tim Perlstein Chief Marketing and Strategy Officers

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New Executive Roles to Support Agency’s Global Growth and Organizational Transformation

Razorfish, one of the world’s fastest growing digital and technology agencies, today announced they have promoted William Lidstone, 41, and Tim Perlstein, 38, to Chief Marketing Officer and Chief Strategy Officer, respectively, positions that are new to the agency’s global organizational structure. Lidstone and Perlstein will report to Pete Stein, Razorfish’s recently appointed Global CEO who was promoted into the role from President of the East Region this past August.

Lidstone, who is based in London, has over 20 years’ experience in the creative and client services functions, most recently spending the past two years acting as Executive Vice President of Razorfish International. Previously, during an eight year span at AKQA, he served as Client Service Director, Business Development Director and Client Partner. Earlier in his career he held roles at Ogilvy Interactive and Accenture, among others. As Chief Marketing Officer, Lidstone will be responsible for the global management of the Razorfish brand. This includes overseeing the agency’s external and internal communications and directing how it markets itself and reinforces its position in the marketplace. Seattle-based Cathy Carl, former Director of Communications for the US, will report into Lidstone in her promotion to Vice President of Global Communications, another position that is new to the agency. She is now responsible for the development and implementation of all communications strategies, managing the various marketing and communications teams in Razorfish’s worldwide offices and promoting and protecting the agency’s global reputation.

In his five years at Razorfish, Perlstein has risen to the top of the Strategy practice, having most recently served as its Group Vice President based out of Austin. Prior to joining the agency, he held roles as a Director of Online Marketing and Director of Consumer/Customer Innovation at Yahoo! Perlstein began his career at DDB Needham NY Interactive; after earning his MBA from Stanford University he held various marketing and product management roles at Knight Ridder Digital. In his new position as Chief Strategy Officer, he will oversee strategic planning for Razorfish, working with Stein to identify global business prospects, expansion opportunities and potential partnerships. He will also continue to shape the agency’s diverse and continuously evolving service offerings.

“When I began my tenure as Global CEO, marketing and strategy were two essential areas that were noticeably absent from the global executive team,” said Stein. “It was a priority of mine to ensure these disciplines had proper representation in our management structure, given their ability to strengthen and drive our business. Having worked with William and Tim for several years, I am confident that they are the two individuals that will have the most immediate and consistent impact in these two critical arenas.”

“Razorfish is an agency that is well poised for growth at a time when our industry is more challenged than ever,” said Lidstone. “For years I’ve worked with clients to navigate this evolving, technology-enabled landscape. I’m looking forward to helping a brand that’s already mastered this for its clients turn the mirror back on itself.”    

“It’s fantastic to work for an agency that is so rooted in deep business insights and rigorous analysis,” said Perlstein. “Given my passion for working at the intersection of marketing, technology and competitive strategy, I’m thrilled for the opportunity to help sustain Razorfish’s success and accelerate our global growth.”

Lidstone, Perlstein and Carl’s promotions are effective immediately and they will continue to work out of the Razorfish offices where they were previously based.

About Razorfish
Razorfish, the only digital agency to receive back-to-back rankings in Advertising Age’s 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. Razorfish is part of Publicis Groupe. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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